37 applicants

Company

Original Job Post

Twist Bioscience · 5 days ago

Staff Global Marketing Program Manager

South San Francisco, CA

Full-time

Hybrid

Senior Level

$143K/yr - $180K/yr

5+ years exp

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Responsibilities

Develop strategic, multi-channel integrated marketing plans for Twist’s Next Generation Sequencing Portfolio of tools, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of marketing tactical programs

Guide the development of copy and creative content for NGS and Genomics markets, positioning products for research while conveying strong value propositions and clear product differentiation

Ensure alignment of marketing plans among NGS Product Management, Field Marketing, Commercial Leaders, and other stakeholders

Develop and execute engaging marketing campaigns to achieve measurable results for new and/or existing products within the NGS portfolio.

Engage with advertising agencies and internal design team to deliver high-quality assets, including creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materials

Maintain knowledge of trends and competitive activity relevant to NGS and Genomics markets

Develop and deliver product-specific sales training, support, and enablement materials

Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment

Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement, and management

Lead and mentor project staff and team members

Set objectives to maximize ROI

Prepare and present progress and reports to program stakeholders

Assist team members when needed to accomplish team goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Life Sciences MarketingProduct Marketing ManagementMarketing Program ManagementComputer SkillsMicrosoft Office SuiteGsuiteProgram/Project Management SoftwareSmartsheetMS ProjectProgram Management MethodologyPerformance EvaluationChange Management PrinciplesBudget ManagementVerbalWritten CommunicationProblem-SolvingTime Management

Required

Bachelor’s degree (BS/BA) in Life Sciences required

5-8+ years’ experience in Life Sciences Marketing role

5+ years previous experience in product marketing management or marketing program management administration

Proficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge of program/project management software (e.g., Smartsheet, MS Project)

Knowledgeable in program management methodology and techniques; performance evaluation and change management principles

Experienced at compiling and following budgets

Excellent verbal and written communication skills

Able to multi-task, prioritize, and manage time effectively

Preferred

MBA

MS/PhD

Benefits

Bonus

Equity

Generous benefits package

Company

Twist Bioscience

Glassdoor

3.4

Twist Bioscience is a synthetic DNA production for specialty chemical compounds and drug development.

Founded in 2013

San Francisco, California, USA

501-1,000 employees

http://www.twistbioscience.com

H1B Sponsorship

Twist Bioscience has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (12)

2022 (20)

2021 (9)

2020 (10)