200+ applicants
Spring Health · 2 days ago
Strategic Customer Marketing Lead
United States
Full-time
Remote
Senior Level
$127K/yr - $166K/yr
8+ years exp
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Responsibilities
Be a growth driver by collaborating with customer success, strategic account managers, and biggest customers to drive enrollment and ongoing utilization within distinct customer accounts.
Deeply understand Covered Life populations within your domain and develop acquisition and engagement strategies tailored to meet those populations.
Lead marketing and engagement discussions with partners and customers to co-develop ROI-positive marketing plans.
Build and execute customer marketing programs that maximize Spring Health owned/operated channels and the customer’s owned/operated channels.
Partner with Sales & Customer Success to provide sales enablement and ongoing support to key external stakeholders.
Drive a thoughtful, measurable marketing experimentation roadmap.
Analyze, measure, and report on the impact of marketing initiatives across your book of business on a routine basis.
Work cross-functionally to develop and scale best-in-class marketing materials and campaign assets.
Tackle big projects that benefit the marketing and customer success teams.
Qualification
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Required
8+ years of marketing experience; experience in healthcare and/or employer benefits is a plus
Experience directly working in or with Payer/Health Plans is a plus
Excellent writing, communication, and presentation skills
A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
Ability to work autonomously; comfortable building end-to-end growth campaigns/assets in standard MarTech (e.g. Iterable/Braze, Wordpress, etc)
Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaigns
Exceptional project management skills, particularly in driving campaign and content production
A passion for mental health with a key focus on always putting our members first
Flexibility and adaptability when faced with ambiguity or change
Exploratory mindset with passion for testing and learning to better enable marketing performance growth
An ability to apply strong business judgment in high-stakes situations
An obsession with detail
A strong collaborator, ready to make an immediate impact
Humble, hungry, and honest
Preferred
Experience in healthcare and/or employer benefits
Experience directly working in or with Payer/Health Plans
Experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce)
Benefits
Health, Dental, Vision benefits starting on the first day
Individual One Medical account valued at $199/year per user
Yearly allotment of no cost visits to therapists, coaches, and medication management providers
10 allocated sick days per year
Flexible paid time off and 12 paid holidays
Access to Gympass for wellbeing coaching and budget management
Spring Renewal: Four-week sabbatical leave after four-year Springaversary
4-4.5 months of fully paid parental leave
Sponsored access to Bright Horizons® child care, back-up care, and elder care
Access to fertility care support through Carrot with $4,000 reimbursement
Employer sponsored 401(k) match of up to 2% after 90 days
Incentive pay based on role and equity vesting after one year
Flexible work arrangements, Focus Fridays, Focus Weeks, Professional Development Reimbursement, Donation matching
Company
Spring Health
Spring Health provides mental health solution for employers and health plans.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
$366.5MKey Investors
KinnevikTiger Global ManagementNorthzone
2023-04-12Series D· $71M
2021-09-16Series C· $190M
2020-11-18Series B· $76M
Leadership Team
April Koh
Co-Founder & CEO
Adam Chekroud
Co-Founder, President
Recent News
Company data provided by crunchbase
