Tinuiti · 7 hours ago

Strategist, Display

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $90K/yr

5+ years exp

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Responsibilities

Working in conjunction to provide strategic media plans, holistic recommendations and top quality services to multiple of small-medium sized Tinuiti clients

Responsible for assisting Senior Manager day-to-day planning, execution, optimization, and project management of digital media plans

Supporting and training junior team members on managing campaigns within DSPs

Assist in preparing & auditing all client facing reporting

Learn & gather information on industry trends & competitive reporting

Nurture & maintain strong relationships with clients

Work closely with Cross Channel Account Managers, Paid Search to Paid Social, to create cohesive recommendations and holistic digital performance results

Assist VP of Display and Business Development team in planning of new business or RFPs.

Qualification

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Digital media planningDemand-side platform (DSP)Campaign managementGoogle Display Network (GDN)Quantitative analysisPowerPointExcelAd serving toolsCRM onboarding toolsThird-party ad servers

Required

5+ years of digital media planning & buying experience with a focus on direct response marketing goals

3-5 years of hands-on-keyboard experience in a demand-side-platform such as but not limited to The Trade Desk

Interest in being a part of a dynamic division with hands on approach to all phases of the media process

Experienced with DSPs, Networks and Site Direct Buys

Experience managing campaigns with GDN

Proficient PowerPoint and Excel skills a must

High level of comfort with quantitative concepts and solid understanding of incrementality testing, in-channel and cross-channel measurement solutions and best practices (ex: MMM, ghost bidding, conversion lift)