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Company

Starbucks · 15 hours ago

strategy manager, Digital Consumer Experience (Remote - U.S.)

Seattle, WA

Full-time

Remote

Senior Level

7+ years exp

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Responsibilities

Create and implement comprehensive digital strategies that enhance consumer experience and drive business growth.

Conduct market research and analyze consumer data to inform strategy development, ensuring that digital initiatives are aligned with consumer needs and preferences.

Map out and optimize the customer journey across all digital touchpoints, ensuring a seamless and engaging experience.

Implement personalized marketing and engagement strategies to enhance consumer satisfaction and loyalty, making use of data analytics to tailor experiences to individual consumers.

Lead and coordinate cross-functional teams to execute digital initiatives effectively.

Engage with and manage relationships with key stakeholders, including senior management, to secure buy-in and support for digital initiatives.

Qualification

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Digital strategy developmentMarket researchConsumer data analyticsECommerce/DTC experienceDigital marketing strategiesFMCG market dynamicsVendor managementGlobal commercial operationsLeadership experienceConsumer-centric thinking

Required

Strategy development experience, ideally within a top-tier management consultancy for a minimum of 7 years

Analytics & insight: Use diverse sources of consumer data and distil into actionable insights

Market research: Ability to generate detailed briefs for new research

Modelling: Generate commercial models and high-level business cases, based on solid financial understanding

Minimum 5 years’ experience with consumer-facing digital technologies including eCommerce/DTC, and associated consumer experiences

Proficiency in digital marketing strategies, including SEO, SEM, content marketing, and social media and associated performance metrics

FMCG and/or QSR experience (ideally): understanding of FMCG market dynamics, consumer trends, and competitive landscape

Leadership experience: Lead in problem solving across multi-discipline cross-functional stakeholder groups

Minimum 3 years' experience managing 3rd party service providers/vendors and cross-functional stakeholders

Good understanding of franchise and non-franchise global commercial operations

Exemplary written and verbal presentation capabilities. Ability to champion an idea with senior stakeholders

Versatility- Independent worker with strong interpersonal and influencing skills

Consumer-centric thinking and passionately represent the voice of the customer

Resilience - Ability to thrive in a fast-paced and constantly evolving digital landscape

Led by strong sense of values, aligned to Starbucks mission & values

Benefits

Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits

Short-term and long-term disability

Paid parental leave

Family expansion reimbursement

Paid vacation from date of hire

Sick time (accrued at 1 hour for every 25 hours worked)

Eight paid holidays

Two personal days per year

Participation in a 401(k) retirement plan with employer match

A discounted company stock program (S.I.P.)

Starbucks equity program (Bean Stock)

Incentivized emergency savings

Financial well-being tools

100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan

Student loan management resources

Access to other educational opportunities

Backup care

DACA reimbursement