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myGwork - LGBTQ+ Business Community · 3 days ago
Subscription Optimization Specialist
San Mateo, CA
Full-time
Onsite
Entry Level
$93K/yr - $139K/yr
1+ years exp
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Responsibilities
Coordinating the delivery of customer-facing activity and offers
Spearheading campaign launches focused on enhancing customer conversion and engagement, with iterative refinements based on data insights.
Employ project management techniques: briefing, organizing and managing the delivery of tactical and strategic projects – for both mass-market and targeted audiences
Maintain transparent communication with all stakeholders and proactively resolve issues to ensure seamless campaign execution and cohesive customer experiences.
Continuously monitoring and optimizing campaign performance
Monitor campaign performance through key metrics such as click-through rates, conversion rates and other relevant data to identify areas for improvement.
Continuously assess and optimize always-on campaigns, ensuring they optimally support the subscriber lifecycle and GTM strategies.
Develop and implement targeted audience segmentation strategies to tailor campaigns for specific customer attributes, enhancing relevancy and impact.
Effectively prioritize activity to optimize resources across the department
Strategically allocate and handle resources to ensure timely execution of GTM campaigns across various stages and touch points.
Host quarterly campaign planning sessions to secure the correct resource allocation from supporting teams to deliver those initiatives
Drive collaboration across functional teams including marketing, insights, operations, product and customer service to ensure flawless integration and execution of GTM initiatives.
Actively engage with stakeholders across the organization to align GTM strategies with broader business goals and customer expectations.
Qualification
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Required
Bachelor's degree with 1-3 years of experience
Excellent project management skills with attention to detail
Strong communicator and collaborator to rally teams together behind initiatives
Strong organizational skills, structured thinker with the ability to lead and prioritize multiple requests at the same time
Aim to improve on existing processes and not accept ‘good enough’ or ‘the norm’
A tenacity to understand your product, not just how customers use it, but how the technology works behind the scenes
Solution focused and problem-solving attitude
Preferred
An understanding of Gaming or Subscriptions customers and their needs
Some experience with Adobe Analytics and/or Tableau
Benefits
Medical
Dental
Vision
401(k) Matching
Paid Time Off
Wellness Program
Employee Discounts
Bonus Package
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Leadership Team
Adrien Gaubert
Co-Founder & CMO
Recent News
2024-04-10
Company data provided by crunchbase
