Datasite · 3 days ago

SVP, Demand Generation

Wisconsin, United States

Full-time

Remote

Director/Executive

$176K/yr - $313K/yr

12+ years exp

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FinTechSoftware

Work & Life Balance

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Responsibilities

Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with overall business objectives.

Campaign Execution: Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events.

Lead Generation: Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs.

Sales Collaboration: Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals.

Data Analysis and Optimization: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact.

Budget Management: Manage and allocate marketing budgets effectively to maximize ROI.

Team Leadership: Mentor and develop a team of demand marketing professionals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B demand generation marketingFunnel marketingMarketing automation platformsCRM systemsData-driven marketingSaaS experienceB2B financial marketingAccount-Based Marketing (ABM)Marketing toolsHands-on approach