Avalere Health · 20 hours ago

SVP, Strategy

United States

Full-time

Remote

Director/Executive

$245K/yr - $265K/yr

12+ years exp

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Responsibilities

Consult on the analysis of qualitative and quantitative research relating to audience (HCP, patient, and caregiver), brand, culture, and media channels to derive meaningful insights

Oversee the development of strategy maps, brand maps, and brand ladders, the articulation of insights and promises, and the development of personas, as well as customer journeys and ecosystems

Advise Strategists, Account leads, Scientific Directors and Creative Directors to create tight, inspiring creative briefs and translate brand insights into ideas

Monitor cultural and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data

Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients

Inform the development of and facilitate workshops using strategic tools and frameworks

Mentor, coach, and counsel strategy team members to facilitate their growth and development

Qualification

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Strategic planningHealthcare marketingQualitative researchQuantitative researchBrand strategy