ZenBusiness · 2 days ago

SVP, Growth Marketing

United States

Full-time

Remote

Executive

15+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

Business DevelopmentBusiness Information Systems

Hiring Manager

Jaenn Jo

Insider Connection @ZenBusiness

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Developing acquisition strategy - guide our acquisition teams to drive consistent growth

Establishing goals and budgets - coordinate with marketing team leads and executive leaders to set goals and budgets

Hitting and exceeding targets - manage budgets and meet and exceed KPIs for conversions, customer acquisition costs, revenue, and ROAS

Researching the market - market analysis, customer insights, and competitive intelligence

Testing and experimentation - help set and define the experimentation roadmap to deliver consistent conversion and revenue optimization wins

Evaluating campaign performance - coordinate with team leads to drive continual improvements to campaigns across marketing acquisition channels

Managing customer journey to purchase - ensure a consistent brand experience across our marketing, on the site, and in our email and sales communications

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth MarketingDigital MarketingStrategy SettingBusiness GrowthMarketing Team ManagementDigital Marketing ChannelsData-Driven MarketingExperimentation FrameworkStrategic ThinkingProblem-SolvingCommunicationInterpersonalLeadershipBusiness IntelligenceData AnalysisSalesforce CRMSalesforce Marketing CloudMacOSG-WorkspaceLead NurturingProspecting

Required

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

15+ years of experience in growth marketing, digital marketing, or related roles, with a proven track record of setting strategy and driving significant business growth.

Strong leadership skills with experience managing and developing high-performing marketing teams.

Deep understanding of digital marketing channels, tools, and techniques.

Experimentation framework that drives improvements to conversion and revenue

Exceptional analytical skills and experience with data-driven marketing.

Excellent communication and interpersonal skills.

Ability to think strategically and execute tactically.

Entrepreneurial mindset with a passion for innovation and problem-solving.