Abnormal Security · 2 days ago

Talent Brand Manager

United States

Full-time

Remote

Mid, Senior Level

$131K/yr - $154K/yr

5+ years exp

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Insider Connection @Abnormal Security

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Responsibilities

Talent Brand Strategy: Establish and continuously improve Abnormal Security's global Talent Brand, aligning with our core values, business goals, and established look and feel Market Analysis and Engagement: Analyze target markets and define tailored marketing strategies to engage top talent across various digital mediums

Content Creation and Management: Partner with Marking, Branding, Comms, and other cross-functional team members in a highly collaborative environment to build and deliver employer brand content, crafting stories that resonate with our target audience.

Social Media and Digital Presence: Manage the digital assets of our global talent brand, ensuring consistent and engaging content that highlights our culture and opportunities.

Event Management: Coordinate and execute employer branding events to attract talent and increase brand awareness.

Candidate Experience: Collaborate with the recruiting team to enhance the candidate journey, ensuring it reflects our employer brand at every touchpoint.

Employee Engagement: Mobilize employees as brand ambassadors, creating a strong internal brand culture that supports external branding efforts.

Research and Innovation: Conduct market research to stay informed about industry trends and best practices, applying insights to our talent brand strategy.

Partnerships: Build and maintain partnerships to extend our brand reach and attract diverse talent, integrating D&I principles in all initiatives.

Budget Management: Oversee the budget for branding initiatives, ensuring optimal resource allocation and ROI.

Data-Driven Strategy: Utilize analytics to track the success of talent marketing initiatives, making data-informed adjustments to strategies as needed.

Collaboration and Enablement: Work closely with leadership and cross-functional teams to develop messaging and materials that support recruiting efforts.

Qualification

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Talent BrandingEnterprise SaaSCybersecurityCorporate MarketingBrand DevelopmentDigital MarketingSocial Media ManagementContent CreationAdobe Creative CloudFigmaData AnalysisMetrics AnalysisProblem-SolvingCommunicationCollaborationProject ManagementCreative ThinkingStrategic ThinkingStorytelling

Required

5+ years of experience in Talent Branding for an Enterprise SaaS organization, preferably in cybersecurity

2+ years of experience in corporate marketing including brand development, digital marketing strategies, social media management, and content creation

Strong portfolio demonstrating successful talent marketing campaigns and initiatives demonstrating proficiency in Adobe Creative Cloud, Figma, and other brand-relevant design tool

Ability to analyze data and metrics to guide strategy decisions

Exceptional communication, collaboration, and project management skills

Creative and strategic thinker with strong storytelling capabilities

Bachelor's degree in Marketing, Communications, Business, or a related field is preferred