Incredibuild · 23 hours ago

Tech Product Marketing Manager

United States

Full-time

Remote

Mid Level

$150K/yr - $180K/yr

4+ years exp

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Responsibilities

Develop high-quality, technically accurate content such as white papers, case studies, blog posts, webinars, and videos that build awareness and demonstrate the value of Incredibuild’s solutions in C++ and DevOps environments.

Work closely with the product management and engineering teams to understand the technical nuances of our products and translate them into clear, compelling messages that resonate with developers and DevOps professionals.

Collaborate with the product, marketing and sales teams to create and execute effective go-to-market strategies that drive product awareness, adoption, and revenue growth.

Engage with customers and industry influencers to gather insights, testimonials, and use cases that highlight the impact of Incredibuild’s products in real-world scenarios.

Stay up-to-date with industry trends, products, and customer needs to continuously refine our messaging and product positioning.

Understand the competitive landscape, strengths, weaknesses and market demand.

Leverage your knowledge of C++ and DevOps to create content that speaks directly to the needs and challenges of our target audience, ensuring technical accuracy and relevance.

Develop technical training materials and sales enablement tools to equip the sales team with the knowledge and resources they need to effectively communicate the value of our products.

Qualification

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C++DevOpsProduct MarketingContent CreationCI/CD PipelinesMarket ResearchTechnical Writing

Required

Strong technical background in software development, particularly in DevOps and build tools, CI/CD pipelines, and related technologies.

Experience working with C++ is highly desirable.

Proven experience in creating top-of-funnel and mid-funnel technical content for developer or engineering audiences, with the ability to explain complex concepts in a clear and engaging manner.

Minimum of 4 years of experience in product marketing, technical marketing, or a related role, in the software industry.

Excellent written and verbal communication skills, with the ability to craft compelling narratives that resonate with technical audiences.

Ability to work cross-functionally with product management, engineering, sales, and marketing teams to achieve shared goals.

Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize marketing strategies.