72 applicants

Company

Original Job Post

Instacart · 1 week ago

Technical B2B Product Marketing Manager

United States

Full-time

Remote

Senior Level

$123K/yr - $137K/yr

7+ years exp

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Responsibilities

Develop and execute comprehensive go-to-market strategies for programmatic advertising solutions, including positioning, messaging, pricing, and promotion.

Collaborate with product management, engineering, legal and privacy teams to understand programmatic advertising capabilities, features, and benefits, and translate technical specifications into customer-facing messaging and collateral.

Create and maintain product marketing materials such as datasheets, whitepapers, case studies, and presentations to support sales and marketing initiatives.

Own go-to-market strategy for pilot and feature launches, developing unique and compelling marketing strategies that resonate with CPG audience.

Partner with growth marketing to drive product awareness and adoption among new target personas.

Conduct market research and competitive analysis to identify market trends, customer needs, and competitive threats in the programmatic advertising space, and use insights to inform product positioning and marketing strategies.

Work closely with the sales team to develop sales enablement tools and training materials, including product demos, presentations, and competitive battle cards.

Plan and execute product launches for programmatic advertising solutions, including coordinating cross-functional teams, developing launch plans, and managing launch-related activities.

Monitor and analyze key performance metrics related to off-platform advertising initiatives, including sales performance, customer engagement, and use data to optimize marketing strategies and tactics.

Stay current on industry trends, technologies, and best practices in programmatic advertising, and share knowledge and insights with the broader team.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingProgrammatic advertisingGo-to-market strategiesMarket trends analysisCompetitive intelligenceProject managementCommunicationOrganizationAnalyticalDetail-oriented

Required

Bachelor's degree in marketing, business, or related field; MBA preferred.

7+ years of experience in product marketing, preferably in the Retail Media and Programmatic advertising space.

Deep understanding of programmatic advertising technology, platforms, and ecosystem, with the ability to quickly grasp complex technical concepts and translate them into customer value propositions.

Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively articulate product messaging.

Proven track record of developing and executing successful go-to-market strategies for programmatic advertising solutions, including product launches and demand generation campaigns.

Strong analytical skills and data-driven mindset, with the ability to analyze market trends, customer insights, and competitive intelligence to inform marketing strategies and decision-making.

Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.

Benefits

New hire equity grant

Annual refresh grants

Company

Instacart

Glassdoor

3.6

Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.

Founded in 2012

San Francisco, California, USA

1,001-5,000 employees

https://www.instacart.com

H1B Sponsorship

Instacart has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (82)

2022 (148)

2021 (232)

2020 (86)