BINARLY🔬 · 4 hours ago
Technical Product Marketing Manager
Santa Monica, CA
Full-time
Remote
Mid Level
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Hiring Manager
Nikki Johns
Insider Connection @BINARLY🔬
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Responsibilities
Create compelling and differentiated messaging and positioning.
Bring product lines to market through internal and external launches, including sales enablement, press, digital channels, and more.
Collaborate across the marketing team to drive demand and pipeline for our product lines with acquisition and upsell messaging throughout the buyer’s journey.
Support incremental updates and feature launches throughout the year with end-to-end launch strategies.
Develop and maintain fresh content—including collateral, thought leadership pieces, solution presentations, website content, videos, blogs, and more—to execute communication strategies and accelerate the buyer’s journey.
Conduct customer research to understand needs and requirements.
Enable our sales teams and channel partners on joint solutions and the value proposition.
Be an external speaker and evangelist.
Qualification
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Required
Experience as product marketer at a B2B technology or cybersecurity company.
Examples of external-facing content you’ve produced for cybersecurity buyers.
Experience running product launches in a high-velocity environment.
Strong technical curiosity with past examples of explaining complex technical concepts to buyers in multiple enterprise segments.
Excellent written and verbal communication skills.
A strategic thinker who can hit the ground running and execute independently.
Ability to effectively influence both internal and external stakeholders at all levels of the organization.
Deep curiosity, excellent listening and empathy skills, and the ability to get things done in a collaborative team environment.
A passion for Binarly’s mission and the success of our customers, partners, and community.
Preferred
Enjoys public speaking and evangelizing cybersecurity topics.
Experience defining go-to-market (GTM) strategies at growth-phase cybersecurity companies.
Benefits
Competitive compensation packages
Bonuses
Restricted stock units (RSUs)
Comprehensive benefits
Company
BINARLY🔬
⛓️Binarly is the world’s most advanced automated software supply chain security platform.
Founded in 2021
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$14.08MKey Investors
Two Bear Capital
2024-03-26Seed· $10.5M
2022-06-22Pre Seed· $3.58M
Leadership Team
Alex Matrosov
Founder and CEO
Igor Gonebnyy
Business Development & Partnerships
Company data provided by crunchbase
