ROI·DNA · 3 days ago

Technology Marketing Manager

United States

Full-time

Remote

Senior Level

$90K/yr - $125K/yr

5+ years exp

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Comp. & Benefits

Insider Connection @ROI·DNA

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Oversee and assist the ROI·DNA marketing and sales team with agency marketing technology set-up, implementation, and optimization

Lead the internal martech subcommittee, scheduling and running meetings to ensure the team charter is implemented

Complete and maintain required ROI·DNA certifications on various marketing technology platforms if not already achieved

Monitor results, identify data issues, and develop both internal and client-facing reports

Present insights, recommendations, and data analysis to clients

Develop email nurture strategy recommendations as part of ABX & Omnichannel strategy projects in MAP (Adobe Marketo, HubSpot, Pardot) and 6sense Conversational Email

Analyze and recommend scoring and grading model rules that align with the client’s business objectives

Analyze and recommend lead routing improvements to drive MQL/MQA volume, quality, and speed

Listen to clients and translate business goals to tactical B2B efforts

Monitor new client performance and address any open issues to ensure timely resolution and a great customer experience

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing TechnologyCRM SalesforceMAP Adobe MarketoMAP HubSpotConversational Marketing QualifiedConversational Marketing DriftConversational Email 6senseABX Platforms 6senseABX Platforms marketing salesZoomInfo

Required

5-7 years of experience in Marketing Technology

Deep knowledge and proven work experience utilizing: CRM - Salesforce, MAP - Adobe Marketo and HubSpot (Pardot is a bonus), Conversational Marketing - Qualified and Drift, Conversational Email - 6sense, ABX Platforms - 6sense (marketing + sales), ZoomInfo

Quick learner, always looking to embrace and master new technologies as the landscape evolves