Daiya Foods Inc · 5 hours ago
Territory Sales Manager (East)
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Responsibilities
Manage and develop regional distributors to support overall Foodservice sales goals.
Implement pricing strategies, introduce new items, and work with emerging chain account partners across the distribution network.
Negotiate marketing programs and develop sales in collaboration with the Daiya FS team.
Secure, develop, and grow business with existing partners, including negotiating and managing marketing programs.
Implement pricing and promotional strategies for new and existing chain accounts.
Enforce Daiya product specifications with key Non-Commercial operators (e.g., ARAMARK, Avendra).
Actively plan coverage and execution for operators in key Non-Commercial segments (e.g., C&U, Schools, B&I, Healthcare).
Oversee sales planning and execution with key broker offices, identifying sales targets and driving execution.
Train brokers on existing and new Daiya products; collaborate with brokers on targeted accounts.
Strategically plan and execute all foodservice shows, working with the RSM East and the food show coordinator for national and regional events.
Attend major food shows, such as Pizza Expo, NRA, ANC, and NACUF's Nationals.
Forecast and manage yearly trade show budgets and total Food Service spend.
Forecast annual sales based on trends and company objectives.
Translate sales plans into activities per customer/account, regularly monitoring and adapting activities to meet objectives.
Pursue sales leads with a 50% or higher closing rate.
Achieve or exceed KPIs each quarter.
Conduct appropriate training and consultancy to support sales efforts.
Provide focused sales efforts to assist the Foodservice team in meeting volume and net margin goals.
Target large end-customer accounts or specific market segments for acquisition.
Secure branded menu placement at all chain accounts.
Qualification
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Required
Bachelor’s degree in a business-related field (or equivalent combination of education, training, and experience)
3-5 years of experience in foodservice regional management and distributor sales, or a similar combination of relevant experience
Strong understanding of foodservice supply chain and distribution
Proven experience in developing relationships and sales with foodservice operators, particularly in non-commercial accounts
Experience with food show attendance, setup, and execution
Must be located in one of the major markets in the East
Must have a clean driving record and a vehicle
Willing to travel up to 60%-70% of the time
Excellent written, oral communication, and interpersonal skills
Must be a team player and also able to work autonomously
Highly self-motivated and results-driven
Comfortable cooking and presenting in front of chefs and food service personnel
Proficient in CRM systems and Microsoft applications (e.g., Outlook, Excel)
Excellent organizational and time management skills
Proven track record of sales success
Ability to thrive and grow sales in a fast-paced, dynamic environment
Preferred
Experience successfully selling niche or specialty products into the foodservice sector
Passion for wholesome, plant-based, natural, or alternative foods
Broker management experience
Experience calling on distributors within the territory
Benefits
Extended health benefits
3 weeks’ vacation
Flex days
Retirement savings matching program
Flexible spending account
Company
Daiya Foods Inc
100% plant-based. Even if you're not.
Funding
Current Stage
Growth StageTotal Funding
unknown2017-07-27Acquired
2015-06-15Series Unknown
Recent News
2024-11-25
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