Brown & Brown Insurance · 1 day ago

Vice President, Brand & Customer Experience

United States

Full-time

Remote

Senior Level, Lead/Staff

$165K/yr - $180K/yr

10+ years exp

Maximize your interview chances

Financial ServicesInsurance

Actively Hiring

Hiring Manager

Ashlie Bleidt, CSSR

Insider Connection @Brown & Brown Insurance

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead the creation and implementation of a comprehensive brand strategy that aligns with business goals and enhances brand perception.

Oversee the brand architecture, product mix, and inventory to meet market demands and support the brand strategy.

Plan and execute brand campaigns to increase brand awareness, drive customer retention, and support business objectives.

Establish a strategy that delivers measurable impact, aligns with the company’s vision, and fosters long-term customer engagement and loyalty.

Promote a customer-centric culture across the organization, ensuring customer needs and feedback are captured systematically, reported, and improved upon.

Establish and track key performance indicators (KPIs) to measure the effectiveness of CX initiatives and drive continuous improvement.

Collaborate with key stakeholders and external partners to ensure alignment of Brand and CX strategies with business objectives.

Support the broader marketing team by developing a coordinated Digital Asset Management (DAM) system and Brand/CX calendar with key initiatives and quarterly planning.

Be a hands-on leader willing to dive into details and work alongside teammates to achieve goals.

Define and track reporting dashboards to measure success against Objectives and Key Results (OKRs).

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand StrategyCustomer Experience StrategyMarket AnalysisIntegrated Marketing CampaignsAdobe Creative CloudDigital Asset Management (DAM)AI for Content DevelopmentDynamics 365 CRM