Ticketmaster · 1 day ago
Vice President, Global B2B CRM
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Responsibilities
Define CRM vision, strategy and roadmap across all business and operational stakeholders
Develop a Global CRM functional solution that will promote consistency in practice but also flexible to adapt to key local particularities or business needs
Lead a CRM team who collaborates with subject matter expert stakeholders to build requirements based on priority and business impact, and using a data-driven approach
CRM team will manage the tactical initiatives / projects raised by stakeholders to help reduce process times, increase quality and improve robustness of our operational database
Review and analyze usage to ensure that the initiatives are being utilized correctly and consistently across end users, and deploy strategies to improve consistency and data hygiene
Optimize our operational flow systems: ensure that CRM systems are operating efficiently and directly leading to employee and client satisfaction, and driving lower cost to serve
Develop 'how to' and best practice materials for end users and partner with Education & Training team
Build an internal change champion / SME groups across the various stakeholders to keep users informed, engaged, and provide feedback on latest developments
Build and maintain relationships across lines of business and key user stakeholders
Coordinate quarterly planning sessions across key LOB stakeholders and Tech / Dev teams
Stay up to date on Salesforce features and hold discovery calls with vendor to understand how features can help solve business requirements
Manage a centralized communication plan to end users
Qualification
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Required
Bachelor's degree in Business Administration, Marketing, or a related field
10+ years of experience and working knowledge of CRM software and tooling, Salesforce preferred
Knowledge of technical aspects of CRM tools, working with DB, Dashboards, Workflows, Automations, etc
Proven leadership experience and leading a high performing or cross functional team
Ability to define vision, strategy, and roadmap across multiple stakeholders
Experience in developing prioritization matrix and ROI metrics for roadmap prioritization
Excellent oral and communication skills
Strong presentation skills with the ability to convey vision, strategy, and concepts easily
Exceptional attention to detail, with the ability to guide the team to understand the impact of downstream implications to other teams
Strong research and analytical skills
Advanced Salesforce Certifications in Service and Sales Cloud
Company
Ticketmaster
Ticketmaster is a ticket sales and distribution company that sells tickets for concerts, sports, and events.
Funding
Current Stage
Public CompanyTotal Funding
unknown2009-02-12Acquired
1997-11-20Post Ipo Equity
1996-11-19IPO
Recent News
calgaryherald
2024-12-09
Business – Billboard
2024-12-07
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