Black & White Zebra ยท 3 hours ago
Vice President, Media
United States
Full-time
Remote
Director/Executive
CAD$200K/yr - CAD$250K/yr
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Responsibilities
Build the strategy, systems, frameworks and process to produce excellent content at scale with content that engages and ranks, generating monetizable traffic for ads and product
Ensure the team creates impactful content that feeds the funnel for inventory and commerce
Hone content strategy and execution to dominate the publication's ownable SERP
Develop content that drives Xchannel engagement, subs and brand lovers
Help the team plan, create, monitor. evaluate and improve performance
Research, implement, and train content team on the best tools for improving our quality of process & outcome
Guide the creation and evolution of differentiated content and formats that attract, engage and retain loyal, engaged audiences, builds brands and transform visitors into brand lovers at scale
Develop, document, & align team on content planning, production, analysis, and governance
Iterate on content concepts to build reputation, clicks, shares and follows
Show the team what good looks like, and collaborate with them on it
Review performance and process and optimize to drive efficiency
Provide feedback and approval on content plans and production plans
Ensure strategies are concrete, aligned with goals, and implement-able
Build, train, equip and coach the team to elevate their craft and effectiveness, delivering quantity, quality and performance
Identify capacity gaps, forecast content needs, and make appropriate hires
Catch the things that others don't to improve the quality of our pubs
Be the guardian and arbiter of quality - adding finishing touches, and making improvements to make the content more effective
Encourage and guide content team in personal development, new experiments, and fun
Qualification
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Required
Proven ability to conceptualize and execute innovative content strategies and formats that engage and retain audiences across multiple platforms and formats building strong, profitable media brands
Deep understanding of SEO best practice, social media engagement tactics, and digital marketing strategies to drive organic traffic, boost visibility, and maximize audience growth
Skilled in identifying audience needs and preferences to develop impactful, differentiated content and experiences that foster loyalty and brand love
Expertise in creating content that supports monetization strategies, including advertising, paywalls, and educational product funnels, ensuring both audience and revenue growth
A track record of building, training, and mentoring high-performing teams, fostering a collaborative and innovative culture to drive success at scale
Skilled in optimizing workflows, developing processes, and implementing tools to improve content production efficiency and maintain a high standard of quality
Adept at evaluating data, content and process effectiveness, providing constructive feedback, and implementing strategies to enhance quality and efficiency
Exceptional organizational skills, capable of managing multiple initiatives simultaneously while maintaining focus on detail and deadlines
Excellent verbal and written communication skills, ensuring alignment with internal teams, external contributors, and stakeholders
Ability to anticipate challenges, adapt to dynamic environments, and implement innovative solutions to overcome obstacles
Preferred
Knowledge of both event and membership-based business models and how content drives membership acquisition and retention
Experience in public speaking, representing brands at events, panels, and conferences
A robust professional network within media, tech, and content industries for partnerships and collaboration opportunities
Benefits
Discretionary bonus
Comprehensive benefits package
Company
Black & White Zebra
Media, Publishing, Adtech, Software
Founded in 2017
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ben Aston
Founder
Company data provided by crunchbase
