200+ applicants

Company

Shorelight · 1 day ago

Vice President, Strategic Marketing

United States

Full-time

Remote

Director/Executive

10+ years exp

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EducationHigher Education

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Responsibilities

Develops and implements comprehensive marketing strategies across regions and various program verticals in collaboration with our channel partners and directly to students.

Strategize and help plan a global events strategy and plan for delivery, in partnership with marketing, demand generation, global recruitment, and analytics.

Ability to manage a busy calendar of events and incorporate on stakeholder feedback, budget and timeline constraints.

Conducts market research to analyze trends, competition, consumer behavior, shaping the overall marketing approach.

Lead a team of marketing directors and managers in charge of execution of marketing activities.

Design campaigns that help bring Shorelight programs and universities to 180+ countries.

Track the success of all marketing initiatives and events (though qualitative and quantitative metrics) and report regularly to stakeholders, ensuring a constant feedback and improvement loop to inform investment decisions and ROI.

Own and use metrics and analytics to ensure marketing initiatives are accurately tracked in Salesforce, Marketo, and other Marketing systems.

Develop and share plans for campaigns, promotions, incentives, and events-related digital marketing, CRM, content and creative support that is required to target, communicate, promote, and deliver marketing initiatives effectively.

Lead content strategy designed to help students and channel partners have the right content for their needs – for both print and digital, but also social media and promotions.

When required, manage and act as key-point of contact for external consultants (events management experts) and vendors (hotels, catering, exhibitions etc.), including their contracts and payments.

Support planning, logistics, and execution of large-scale familiarization trips.

Ensure events materials are correctly branded and contain accurate, up-to-date, product information.

Comfortable working across time zones - meetings and events may take place outside of normal working hours.

Comply with Shorelight Written Information Security Policy, and all other Shorelight Information Security Policies and Procedures.

Take responsibility for any Shorelight assets assigned to you.

Promptly report any security events, incidents, or weaknesses to Shorelight Security.

Qualification

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Marketing ManagementStrategic PlanningProject ManagementMarket ResearchEvent ManagementSalesforceMarketoContent StrategyEnglish Fluency

Required

10+ years’ marketing management experience

Ability to design, plan, and develop marketing strategies across regions

Professional experience in a project management

Ability to think independently, thoroughly and critically in fast-paced contexts

Ability to collaborate with stakeholders from local, national, and international constituencies

Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds

Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance

Bachelor’s degree

Working fluency in English required