Tungsten Automation · 3 days ago

Vice President, Product Marketing

United States

Full-time

Remote

Executive

$175K/yr - $225K/yr

15+ years exp

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Responsibilities

Develop team strategy and lead a high-performing team of product marketers, setting clear performance metrics that align with corporate strategies and revenue targets.

Understand market trends, customer needs, and the competitive landscape. Conduct market research, analyze customer data, and identify key customer personas to target with specific product features or marketing strategies.

Define compelling value propositions and narratives for product offerings. Craft messaging frameworks that effectively communicate the benefits of solutions to target audience segments.

Oversee the creation of high-quality assets, including whitepapers, eBooks, blog posts, and thought leadership articles, to educate prospects and customers and drive inbound leads and pipeline growth.

Lead the development and execution of go-to-market plans for solutions, new product launches, and feature releases. Ensure alignment, buy-in, and coordination across the organization.

Equip sales teams with the tools, training, and resources needed to effectively sell products. Develop sales collateral, including pitch decks, battle cards, and case studies.

Manage relationships with industry analysts to enhance market visibility and credibility. Coordinate briefings, inquiries, and other engagements to ensure analysts have a comprehensive understanding of offerings.

Develop customer advocacy programs and showcase customer success stories to drive referrals and build brand loyalty. Manage the strategic advisory board (SAB), including recruitment of board members, facilitation of meetings, and collaboration on strategic initiatives to drive business growth and innovation.

Qualification

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B2B Product MarketingStrategic ThinkingData-Driven ApproachCustomer-First ApproachComplex Concepts ExplanationTeam ManagementRisk MitigationSaaS Industry ExperienceTechnology Industry ExperienceProblem-SolvingCommunicationLeadershipCollaborationCritical ThinkingAnalytical ThinkingDecision-MakingAccountability

Required

15+ years in B2B product marketing leadership roles.

Bachelor’s degree in related field. MBA preferred but not required.

Strategic thinker with a data-driven and customer-first approach to decision-making.

Excellent communication, writing, and presentation skills, with the ability to influence and collaborate effectively across all levels of leadership and management.

Expertise in explaining complex concepts and technologies to a broad audience of external and internal stakeholders.

Demonstrates and fosters a sense of urgency, strong commitment, and accountability while making sound decisions and achieving goals.

Proven leadership in developing and managing high-performing teams, with a track record of cultivating a positive and results-driven culture.

Expert critical thinking, analytical and problem-solving skills with the ability to anticipate potential roadblocks and develop proactive solutions to mitigate risks.

Experience in SaaS or technology industries preferred.