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Company

AirSculpt · 12 hours ago

Vice President - Marketing, CRM & Brand

Miami Beach, FL

Full-time

Remote

Director/Executive

15+ years exp

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Responsibilities

Owns the development and execution of CRM Strategy from the when the lead is created through conversion to paid client

Partners closely with CDO (Chief Digital Officer and your manager) to develop & execute on the brand strategy for AirSculpt, including the brand purpose & vision, target audience and personas, value proposition, brand positioning, voice/messaging, and visual identity

Collaborates with Director of Social to harness the power of customer testimonials and experiences and turn them into powerful and compelling stories that drive emotional connection and a call to action

Maintains a strong partnership with Sales, ensuring the journey from lead to patient is exceptional and well coordinated

Ensure creative consistency across all touchpoints from prospecting campaigns through customer engagement, and reactivation

Work closely with VP, Tech to maximize the effectiveness of tools like Salesforce Marketing Cloud & Twilio Marketing SMS

Manage team of email managers and creatives

Proactively contributes to strategic planning, analysis and implementation of initiatives designed to grow same store comps, create new revenue streams, etc.

Accountable for the performance and ongoing improvements to the consumer experience, with an eye towards a superior user experience & brand presentation designed to better educate the customer and accelerate the path to conversion

Leads development of promotional strategy leveraging analytics to evaluate performance

Manages external agency scopes of work/resources, identifies new partners as needed

Actively participates in development of annual marketing plan and budget

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Direct to consumer marketingSalesForce Marketing CloudData analysisAgency managementMarketing strategyTeam managementLuxury product experience

Required

Minimum 15+ years experience in direct to consumer marketing with experience managing and experience with agency oversight and managing multiple direct reports

Expert in SalesForce Marketing Cloud

Adept at synthesizing large amounts of granular data into cogent strategies and clear business recommendations that are suitable for a C-level audience

Ability to live between 5,000 and 30,000 feet to fulfill daily needs but to think holistically about brand and business opportunities, team structure, etc.

Cross-functional leader, capable of motivating and leading teams across disciplines

Analytical thinker with a penchant for data driven problem solving skills

Strong storytelling skills and executive presence

Excellent communicator, adept at navigating, socializing and building advocacy for concepts and ideas within an organization

Takes a growth mindset approach to everything they do

Available for occasional travel to Miami Corporate office

Preferred

Industry experience in high consideration products like luxury travel, beauty treatments, wellness etc.

MBA

Benefits

Competitive choices for health, dental and vision coverage; 1x base salary in life insurance, plus Short-Term and Long-Term Disability

401(k) & Roth IRA

Vacation and sick days, as well as company and personal holidays

Company

AirSculpt

AirSculpt® is a next-generation body contouring treatment designed to optimize both comfort and precision, available exclusively at AirSculpt offices.

Founded in 2012

Beverly Hills, California, USA

201-500 employees