BridgeAthletic ยท 3 hours ago
Vice President Marketing
California, United States
Full-time
Remote
Director/Executive
10+ years exp
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Hiring Manager
Andy Pate
Insider Connection @BridgeAthletic
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Responsibilities
Develop and execute marketing strategy : Craft and implement a holistic marketing plan that aligns with business goals and drives growth in customer acquisition, engagement, and retention.
Brand development : Build a cohesive and impactful brand presence across digital channels, ensuring consistent messaging and positioning in the marketplace.
Customer acquisition and growth : Lead efforts to optimize customer acquisition through various digital channels (SEO, SEM, content marketing, email marketing, social media, etc.), ensuring the company meets aggressive growth targets.
Performance marketing : Oversee all performance marketing initiatives, including paid search, social, display, affiliate marketing, and influencer partnerships to drive growth.
Product-Led Growth (PLG) strategy : Leverage the product as the primary driver of customer acquisition, retention, and expansion. Develop marketing tactics that highlight product value early in the customer journey, driving virality and word-of-mouth. Collaborate with product and growth teams to optimize in-product experiences and features that facilitate user onboarding, trial conversions, and self-serve upgrades. Use customer data to refine the PLG sales motion, aligning marketing campaigns to support the product's growth loops.
Customer retention and lifecycle marketing : Lead retention marketing strategies, including email and push campaigns, loyalty programs, and other tactics that increase customer lifetime value.
Data-driven decision-making : Leverage data and analytics to inform marketing strategies, optimize campaigns, and improve ROI across all marketing efforts.
Team leadership : Build, mentor, and manage a high-performing marketing team, fostering a collaborative and innovative environment.
Partnerships and collaborations : Develop strategic partnerships to enhance brand reach and credibility within the market.
Market research and customer insights : Stay on top of industry trends, competitors, and customer needs, and use these insights to refine marketing tactics.
Budget management : Manage the marketing budget, optimizing spend across channels and ensuring maximum efficiency and impact.
Qualification
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Required
Proven experience (10+ years) in marketing leadership roles, preferably in a direct-to-consumer SaaS or tech company.
Strong track record of driving growth through customer acquisition, retention, and brand development.
Deep understanding and hands-on experience with Product-Led Growth (PLG) strategies in a SaaS environment.
Expertise in digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
Experience with data analytics, CRM tools, and performance marketing platforms.
Excellent leadership and team-building skills, with a passion for mentoring and developing talent.
Strong strategic thinking and problem-solving abilities, with a data-driven mindset.
Exceptional communication and interpersonal skills, with the ability to collaborate cross-functionally.
Familiarity with the SaaS business model and subscription-based revenue streams.
Company
BridgeAthletic
BridgeAthletic Builds Strength Training Software For Coaches, Trainers, And Athletes To Perform At The Highest Levels.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Fadi Zoghzoghy
Chief Executive Officer
Nat Chambers
COO
Company data provided by crunchbase
