ZERO Prostate Cancer · 5 hours ago
Vice President Marketing
Alexandria, VA
Full-time
Remote
Director/Executive
10+ years exp
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Responsibilities
Develop and implement a cohesive marketing strategy that aligns with ZERO's vision, mission, values, and business objectives.
Identify target markets, customer segments, and growth opportunities.
Oversee the planning, execution, and evaluation of marketing campaigns across various channels (e.g., digital, social media, direct response advertising, events). Collaborate with cross-functional teams to ensure consistent brand messaging and positioning.
Manage the marketing project portfolio, ensuring timely and efficient execution of initiatives. Establish project timelines, budgets, and resource allocation.
Monitor project progress, identify risks, and implement mitigation strategies.
Ensure effective communication and collaboration among project teams and stakeholders.
Develop and execute direct response advertising campaigns across various channels (e.g., print, television, radio, digital).
Analyze campaign performance and optimize strategies for maximum ROI.
Manage and collaborate with media buyers and agencies to negotiate favorable rates and placements.
Ensure compliance with advertising regulations and industry best practices.
Oversee the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, and content marketing.
Manage ZERO's social media presence, developing a unique brand voice in partnership with Creative and ensuring consistent brand messaging and engagement with target audiences.
Analyze digital marketing metrics and optimize campaigns for improved performance.
Stay up to date with the latest digital marketing trends and technologies.
Oversee the design, development, and maintenance of ZERO’s website.
Ensure a user-friendly and engaging website experience that aligns with the brand and marketing objectives.
Analyze website performance metrics and implement improvements to enhance user experience and conversion rates.
Oversee senior web development staff, including a support agency, to maintain a high-quality website optimized for internal management, updates, results tracking, and reporting.
Build, lead, and mentor a high-performing marketing team.
Foster a collaborative and innovative work environment.
Provide guidance, coaching, and professional development opportunities for team members.
Ensure adherence to marketing best practices and ethical standards.
Qualification
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Required
Bachelor’s degree in marketing, Business Administration, or a related field
10+ years of progressive marketing experience, with at least 5 years in a leadership role, delivering results-driven integrated marketing campaigns.
5-8 years of experience leading and mentoring marketing teams to achieve incremental performance improvements.
Strong analytical and data-driven decision-making skills.
Excellent project management, organizational, and leadership abilities.
Proficiency in marketing automation tools, website management, CRM systems, and data analysis software.
Strong communication, presentation, and interpersonal skills.
Ability to work collaboratively with cross-functional teams and external partners.
Adaptability to changing market conditions and a commitment to continuous learning.
Excellent communication skills and ability to work across teams/departments.
Proven track record of developing and executing successful full-integrated marketing strategies, plans, and campaigns.
Extensive knowledge of marketing principles, techniques, and best practices across various channels.
Expertise in direct response advertising, direct marketing, and website management.
Experience collaborating with and advising partnership marketing departments with both strategic and corporate partners.
Experience with RFPs, sourcing, contracting, and managing vendor relationships.
Preferred
Master’s degree in marketing, Business Administration, or a related field (e.g., MBA or MPH).
Experience leading nonprofit fundraising campaigns, particularly with events and Peer 2 Peer initiatives.
Benefits
Unlimited PTO
403(b) retirement plan matching
Employer-paid benefits include: Medical, Dental, Vision, Short-Term Disability, & Long-Term Disability insurance
FSA/HSA
Company
ZERO Prostate Cancer
ZERO Prostate Cancer is the leading national nonprofit with the mission to end prostate cancer and help all who are impacted.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jefferson Parker
COO
Company data provided by crunchbase
