Digital Science · 5 hours ago
Vice President of Marketing - Enterprise
United States
Full-time
Remote
Senior Level, Lead/Staff
15+ years exp
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Responsibilities
Develop and implement a comprehensive marketing strategy for the enterprise segment, focusing on market positioning, competitive analysis, and customer segmentation.
Identify key market trends and opportunities to tailor marketing content and programs to drive growth and market share expansion.
Partner with Sales and Revenue Operations teams to ensure alignment with growth strategies and deliver tailored marketing programs that address the unique needs of the pharma and life sciences markets.
Collaborate closely with Product Management, Customer Success teams and other departments to ensure alignment and support for segment-specific initiatives, ensuring clear communication and execution.
Lead and manage a dedicated marketing team to execute segment-specific marketing plans and achieve defined goals.
Establish key performance indicators (KPIs) and metrics to track the success of marketing campaigns, using performance data to refine strategies and optimize results.
Work with EVP Enterprise segment as well as product leaders to translate product capabilities into outcome-oriented messaging used in sales, awareness, and demand generation.
Serve as the subject matter expert within marketing on life science supply chains, supporting sales by creating and repurposing content for life science-specific sales discussions.
Partner with sales and industry leaders to develop outcome-oriented messaging and content that highlights the company’s value in pharmaceutical, biotech, and related industries.
Collaborate with stakeholders across sales, product, and marketing teams to identify opportunities to partner with influential consultancies, resellers and third parties to drive life sciences-specific programs and promotions that enhance engagement and build market leadership.
Evaluate opportunities to gain market share and outperform competitors by contributing to and leveraging our competitive intelligence program, adapting anecdotal feedback from the sales and consulting teams to inform our understanding of the competition, and partner with internal teams to refine positioning as needed.
Leverage industry insights to continuously adapt the marketing strategy to enable DS to remain competitive as a trusted partner to clients in the life sciences and pharmaceutical industries.
Working with a dedicated events team, guide the selection and planning of key industry events, webinars, and sponsorship activities.
Collaborate with marketing teams to create content (e.g., case studies, white papers, presentations) that resonates with the life sciences and pharma audience, and work with marketing colleagues to promote content creatively via paid and organic campaigns.
Participate in domestic and international travel (6+ trips per year) to attend internal DS meetings and to support industry events, client meetings, and other marketing initiatives.
Qualification
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Required
Bachelor’s degree in Marketing, Business, or a related field
15+ years experience in marketing
5+ years specific experience with pharma/life sciences market challenges, motivations, and opportunities
Proven track record of developing and executing innovative marketing campaigns within the pharmaceutical or life sciences industries
Strong understanding of medical affairs, including regulatory requirements, clinical trials, and scientific communication
Inquisitive and creative marketing abilities with excellent persuasive writing skills
Hands-on experience with Salesforce, Pardot, Asana or other project management tools, data tools, and account-based marketing (ABM) platforms
Practical experience using AI tools to streamline marketing workflows
Strong collaborative skills and the ability to thrive in a cross-functional team environment
Self-starter with a “roll up your sleeves” attitude toward problem-solving and project management
Ability to manage multiple priorities in a fast-paced, multi-product environment with lots of project opportunities
Fun, innovative, and enthusiastic about tackling new challenges in a dynamic industry
An interest in supporting and mentoring colleagues at earlier stages in their career or with limited experience in the segment
Must be based on the East Coast of the US, within EST time zone
Fully vaccinated against COVID-19, subject to approved accommodations
Preferred
MBA or advanced degree
Company
Digital Science
Digital Science is a scientific research software technology company. It is a sub-organization of Holtzbrinck Digital.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Mario Diwersy
Chief Technology Officer
Greg Timbol
VP Corporate Sales
Recent News
GlobeNewswire News Room
2024-02-06
Company data provided by crunchbase
