Eolus Capital · 3 hours ago
Vice President of Marketing
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Responsibilities
Develop and execute comprehensive marketing strategies aligned with the company's goals and objectives.
Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity and collaboration.
Oversee brand positioning, messaging, and identity to ensure consistency across all platforms.
Conduct market analysis to identify trends, opportunities, and competitive landscape, adjusting strategies as necessary.
Drive digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
Work closely with sales, product development, and other departments to align marketing efforts with business objectives.
Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
Oversee public relations efforts to enhance the company’s reputation and visibility in the market.
Qualification
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Required
Bachelor’s degree in Marketing, Business Administration, or a related field.
10+ years of experience in marketing, with at least 5 years in a leadership role.
Strong understanding of digital marketing channels and analytics.
Excellent communication and interpersonal skills.
Proven ability to develop and execute successful marketing strategies.
Strong analytical skills and data-driven decision-making.
Ability to thrive in a fast-paced, dynamic environment.
Benefits
401(k)
401(k) matching
AD&D insurance
Dental insurance
Disability insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance