200+ applicants

Company

ActiveCampaign · 19 hours ago

Vice President of Revenue & Performance Marketing

United States

Full-time

Remote

Director/Executive

$252K/yr - $308K/yr

12+ years exp

Maximize your interview chances

AppsEmail Marketing

Insider Connection @ActiveCampaign

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Managing and leading a high-performing team that you have designed and built

Working with your brand, product marketing, and revenue peers to not only develop effective GTM strategies, but drive continuous testing and optimization of program investments

Planning, building, executing, and optimizing prioritized growth programs with our revenue and product partners, effectively helping to meet and exceed business objectives

Driving a continuous partnership with cross-functional GTM leaders to drive efficient and effective business performance

Reporting out on marketing performance on a weekly, monthly, quarterly, and annual basis

Working closely with the CMO and other marketing executives to develop and continuously refine our program/working dollars investment strategies

Developing integrated and creative campaigns and programs across paid and owned channels

Helping drive an optimal customer experience throughout all customer touch points, ultimately improving conversion, performance, and brand affinity

Acting as a culture leader within and outside of marketing, showcasing the ActiveCampaign values in action

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing LeadershipSaaS ExperienceData StorytellingGTM Strategy DevelopmentOwnedPaid Channel StrategiesContinuous OptimizationB2B Marketing Experience

Required

12+ Years in Marketing and/or related field with 8+ years in people leadership

SaaS Experience

MarTech or adjacent industry experience

Have led larger and diverse marketing sub-teams, inclusive of paid, owned, and partner marketing teams

Ability to balance a data-informed approach with the art side of the marketing craft throughout the investment and optimization strategies

A data storyteller - one that not only understands marketing investment performance - but most importantly the impact to both short-term and long-term business objectives

Expert knowledge of owned and paid channel strategies, and the integration of those throughout the entire customer life-cycle - from awareness to retention

Superb communications skills across all mediums, and all levels of the organization

Can skillfully and succinctly communicate marketing strategies, ROI, performance, and trade-offs to all levels of the organization

Ability to successfully plan, build, execute, and optimize programs with our revenue and product partners, effectively helping to drive the entire ActiveCampaign GTM engine to success

Drive a mentality of continuous optimization, growth, and performance throughout the marketing team

Preferred

Experience in both SMB and Enterprise B2B

Benefits

Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

Open paid time off

Generous 401(k) matching program with immediate vesting

Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

Access to professional development resources through LinkedIn Learning

After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus