SecurityScorecard · 3 days ago

Vice President Product Marketing

United States

Full-time

Remote

Director/Executive

$250K/yr - $320K/yr

7+ years exp

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Cyber SecurityRisk Management

No H1B

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Responsibilities

Develop and refine product positioning and messaging that uniquely differentiates SecurityScorecard’s supply chain detection and response and ratings solutions in the cybersecurity market.

Design and implement go-to-market strategies for new product launches and enhancements, ensuring cross-functional alignment and successful market penetration.

Conduct market research to gain a deep understanding of customer needs, supply chain risks, pain points, and the competitive landscape. Use these insights to inform product development and go-to-market strategies.

Collaborate with sales & enablement to develop effective sales tools, such as presentations, collateral, and training materials, to support efforts in engaging customers and closing deals.

Lead the creation of high-impact marketing content, such as whitepapers, blog posts, webinars, and case studies, to drive thought leadership and demand for supply chain detection and response solutions.

Partner with revenue marketing, business development, and sales to develop and implement demand generation programs that increase awareness and drive lead generation across channels, including digital, events, and partnerships.

Work closely with product management, engineering, sales, and other teams to ensure product marketing aligns with business goals and product development.

Manage successful launches of new products and features, coordinating internal and external communications, training, and promotional activities.

Identify and evaluate opportunities to expand market reach and customer base, domestically and internationally, especially in supply chain security.

Establish KPIs and metrics to evaluate the effectiveness of marketing campaigns. Continuously analyze data to optimize strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingCybersecurityResponseGo-to-Market StrategyMarket ResearchSales EnablementContent DevelopmentData-Driven ApproachSupply Chain SecurityCross-Functional Collaboration

Required

Bachelor’s degree in marketing, business, cybersecurity, or a related field

Minimum of 7-10 years in product marketing, with a strong background in cybersecurity and detection and response (XDR/MDR/CDR), ideally focused on supply chain security

Proven success in product positioning, messaging, and go-to-market strategy development for cybersecurity solutions

Strong analytical skills and the ability to use data to drive decision-making

Exceptional communication, presentation, and cross-functional collaboration skills with experience leading and motivating teams

Demonstrated commitment to the field of cybersecurity and supply chain protection