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Company

Sonatype · 3 hours ago

Vice President Product Marketing

Boston, MA

Full-time

Remote

Director/Executive

5+ years exp

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Responsibilities

Lead all aspects of global product marketing function in a fast-paced, high-growth private-equity backed DevSecOps product company.

Define team-wide metrics and annual and quarterly plans and oversee the functional budget. Develop and deploy team-wide key competencies and best practices that strive to retain and grow talent.

Serves as chief product advisor to executive leadership on Sonatype’s platform and product value messaging.

Inform and drive comprehensive messaging and positioning strategies, ensuring maximum impact for product releases, lead generation, launch strategies, revenue growth, and enablement.

Oversees competitive marketing intelligence programs (e.g., competitive intelligence, win/loss analysis, market intelligence). Analyze market intelligence and provide strategic insights that drive decisions throughout the organization.

Lead Analyst Relations. Build and maintain strong relationships with industry analysts and influencers. Implement strategies to support positioning that keeps Sonatype ahead of the competition and well-positioned within analyst reports.

Collaborate with customers, product management, sales, and marketing teams to ensure alignment on product messaging, launch strategies, event demonstrations, and sales enablement.

Contribute to creating high-impact content communicating our value proposition, including sales pitch decks, white papers, product videos, and web/digital assets.

Support the marketing team with demand generation campaigns and product launches and ensure technical accuracy in marketing materials.

Design a competitive intelligence program that compliments product roadmap priorities and sales enablement.

Qualification

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Product Marketing LeadershipDevSecOps ExperienceCompetitive IntelligenceB2B Technical ProductsSales EnablementTechnical DegreeMarket ResearchContent CreationWritten/Verbal Communication

Required

5+ years experience leading a product marketing, customer success engineering, or sales engineering function at a growth technical product company focused on B2B

Ability to effectively lead sales enablement and training

Understanding and simplifying challenging technical content

Knowledge of trends and strong curiosity about learning new things

Exceptional interpersonal, written/verbal communication skills and attention to detail

Preferred

Experience in DevSecOps or open source software industry

Experience in a high-growth, fast-paced environment

Hands-on technical or sales experience

A technical bachelor's degree

Benefits

Company Wellness Week - We shut down company operations for a week to enable all employees to spend time pursuing personal growth and enjoying much needed and deserved rest.

Diversity & Inclusion Working Groups

Parental Leave Policy

Paid Volunteer Time Off (VTO)