Pocket FM · 4 hours ago

Video Editor – Social Media & Performance Marketing Optimization

United States

Full-time

Remote

Mid Level

$72K/yr - $96K/yr

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Responsibilities

Edit short-form and long-form videos for social media platforms (Instagram, TikTok, YouTube, Facebook, etc.) and performance marketing campaigns.

Apply storytelling techniques, transitions, and motion graphics to enhance video quality and engagement.

Repurpose existing content to create platform-specific videos optimized for performance and audience preferences.

Collaborate with the marketing team to understand key performance indicators (KPIs) such as CTR, CPI, engagement rates, and retention rates.

Test variations of videos (e.g., different hooks, CTAs, and formats) to maximize campaign performance.

Analyze data from A/B testing and audience feedback to refine editing strategies and improve results.

Partner with the creative team to brainstorm new concepts for ad creatives and organic social content.

Stay updated on trends in social media and digital marketing to inform creative direction.

Ensure all videos align with brand guidelines and maintain a high-quality standard.

Adapt edits based on feedback and rapidly iterate on concepts to meet deadlines.

Qualification

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Video EditingAdobe Premiere ProAfter EffectsFinal Cut ProPerformance MarketingSocial Media PlatformsData Analytics ToolsBasic Animation