CoinTracker · 3 days ago

Visual / Graphic Designer

United States

Contract

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Drive the visual design for marketing assets, including social media content, email templates, promotional graphics, and in-product banners, to support CoinTracker’s omnichannel campaigns.

Collaborate deeply with the Head of Marketing, Head of Design, Lifecycle Marketing, and Social Media teams, as well as with external partners, to ensure design work aligns with brand goals and broader campaign themes.

Ensure brand consistency by applying design guidelines across all touchpoints, managing and evolving elements like color palettes, typography, and iconography.

QA and finalize assets, maintaining CoinTracker’s high standards for quality and branding, ready for implementation or handoff to cross-functional teams.

Adapt quickly to feedback and stay up-to-date with design trends, fintech/crypto industry standards, and best practices to create fresh, engaging visuals.

Concept and iterate rapidly to meet the fast-paced demands of tax season campaigns, optimizing designs to maximize impact across channels.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Visual DesignAdobe Creative SuiteFigmaPrototyping ToolsDesign PrinciplesTypographyColor TheoryCompositionBrand DesignMotion Design3D DesignBlockchain KnowledgeCryptocurrency KnowledgeFintech Knowledge

Required

Has 5+ years of experience in visual design, with a strong portfolio showcasing brand and marketing design skills.

Bachelor’s degree in Graphic Design, Visual Communication, or a related field; Master’s degree is a plus.

Demonstrates a high bar for craft and quality, with strong conceptual thinking that brings brand stories to life visually.

Is proficient in key design tools, including Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and prototyping tools like Principle or Framer.

Possesses a solid foundation in design principles, typography, color theory, and composition.

Has experience creating brand-consistent visuals for consumer tech or similar industries, preferably with a cross-functional or marketing focus.

Has excellent communication skills and can articulate design concepts effectively while collaborating with cross-functional teams and external partners.

Thrives in a fast-paced, early-stage startup environment and is comfortable navigating ambiguity.