Writer · 6 hours ago

VP, Brand

United States

Full-time

Remote

Director/Executive

10+ years exp

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ContentGenerative AI

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Responsibilities

Lead the development and execution of the company’s brand strategy to enhance brand awareness, engagement, and loyalty across all channels

Collaborate with senior leadership to align brand marketing strategies with the company’s business goals and objectives

Refine and enhance the company's brand identity, ensuring it is consistently represented across all marketing materials and channels, and resonates strongly with our target audience to differentiate our brand in the marketplace

Oversee the creation of brand campaigns that effectively convey our brand’s message and values, ensuring consistency across all platforms

Develop strategic partnerships with other brands and organizations to enhance brand visibility and reach

Analyze market trends and consumer insights to guide strategic decisions and position the brand effectively in competitive markets

Manage the brand marketing budget, ensuring resources are used efficiently to maximize ROI

Lead, mentor, and expand the brand marketing team, fostering a creative and results-driven environment

Establish and maintain relationships with key stakeholders, external partners, and media to enhance the brand’s visibility and reputation

Monitor and report on the performance of brand initiatives to the executive team, providing insights and recommendations for continuous improvement

Champion the brand internally, ensuring all company initiatives align with our brand identity and values

Ensure company-wide adherence to brand guidelines, conducting regular training sessions and updates for all departments to maintain brand consistency and integrity in every aspect of the organization’s output

Develop and maintain an easily accessible digital library of brand resources and templates, ensuring that all team members have the tools they need to create consistent, brand-aligned communications and materials

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand ManagementDigital Marketing StrategiesMarketing Analytics ToolsMaster’s DegreeData-Driven Decision-MakingCurrent Marketing TrendsMultimedia Platforms

Required

Bachelor’s degree in Marketing, Business Administration, or related field

Minimum of 10 years’ experience in brand management or marketing leadership roles, with at least 5 years in a senior management position at companies that market to enterprise executives

Demonstrated ability to develop and implement successful brand strategies

Strong leadership skills with experience managing and inspiring teams

Excellent communication, interpersonal, and presentation skills

Proficient in using marketing analytics tools and data-driven decision-making

Deep understanding of current marketing trends and multimedia platforms