27 applicants

Company

dentsu · 1 day ago

VP, Executive Creative Director - Experience Design Lead

USA - Remote - Illinois

Full-time

Remote

Director/Executive

$163K/yr - $263K/yr

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Responsibilities

Inspire and elevate our creative approach through hand-on direction and personal participation in creative exercises for larger clients, acting at times as a player/coach

Help define, “productize” repeatable creative project types, staffing plans, approaches

Always be on the lookout for ways to improve design processes and enhance solution frameworks to make them more effective and efficient. When these improvements are made, share them with the entire (MAXC) Merkle Americas Experience Creative community

Help elevate the overall craft skill level of the creative people on our teams

Champion the adoption and integration of Generative AI and modern digital design tools and approaches into our everyday creative approaches

Partner closely with our Strategy, Data and Technology capabilities to create exceptional personalized digital experiences

Provide guidance to GCDs/Studio Leads

Through weekly GCD group meetings and regular one-on-one meetings

Through regular one-on-one GCD meetings and coaching sessions

Help represent Experience Design community at CX&C leadership level

Build internal relationships with Merkle vertical leads, growth leads, other capability leaders, and partners to drive offering development and opportunities

Build external relationships with key Merkle clients

Support deal pricing team and participate in deal negotiation

The success of this role is heavily judged on the overall new business growth and business profitability of the studios under this leader’s care.

Sales – grow creative business 10% YOY

Margin – manage overall population to low 80% business utilization

Review new business pipeline, triage opportunities, drive pitches to close

Personally lead large Experience, Service Design, Digital Business Transformation pitches

Personally participate in large cross-Dentsu pitches

Advise and guide smaller pitches led by individual studio leads

Help grow next generation of creative leadership

Help architect the structure of creative studios

Help lead MAXC Creative Showcase, Creative Leadership meetings

Participate in global CXM Experience Creative Leadership council

Create thought leadership content for Merkle marketing

Potentially speak at conferences for Merkle marketing

Role requires regular NA travel to client meetings, studio meetings

Some international travel may be required

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital experience designSales skillsCreative leadershipGenerative AI integrationPitches managementTeam managementCross-functional collaborationCreative community buildingGlobal delivery teamsDigital business transformation