EVERSANA INTOUCH · 3 hours ago
VP, Group Creative Director
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Responsibilities
Helping to create and/or review creative briefs, ensuring they provide a strong blueprint for on-strategy, brand-building, award-winning creative, looping in the ECD for support
Strong written and verbal communication skills, expertly able to present compelling, original creative ideas confidently and clearly, supported by strategic rationale and insight
Bringing in ECD/CCO and Executive Craft Director at key milestones in original campaign creative including the brief, tissues, and all key-decision in the production process. This also entails ensuring agency counterparts/AM/PM understand this is part of the process (non-original work is considered brochures/banners/derivative work from an existing campaign. All new campaigns or ads, TV pullouts or print campaign extensions are considered original work. Always clarify if there’s a question)
Collaborating closely with Strategy, AM and PM to manage and understand client needs and further brand objectives
Ensuring TheWrks is written into scopes for concepting and Integrated Production
Engaging CraftWrks at the tissue stage on original work and tapping into the Executive Craft Director for all vendor selection and execution milestones
Creating opportunities where none exist, ideating on 'what if' work, taking into consideration brand KSIs, disease awareness days, advocacy groups, etc. This can be a Creative-only approach, or a collaboration with other disciplines
Utilizing brand planning as a time to sell in brand-building, award-winning work for the year ahead that will create buzz for our brands and our clients
Ensuring your team is tracking with billability goals and that team members raise their hands/are redeployed during lulls in work–or if we are consistently running hot. These issues should be flagged to Resourcing and the ECD
Understanding and expertly managing talent-to-task in terms of staffing and working with AM/PM counterparts to ensure we staff appropriately and profitably, flagging concerns to ECD. Negotiating and advocating for appropriate hours on projects
In conjunction with your Leadership 1/L1 counterparts, finding organic growth opportunities, improving ways of working, and promoting business-enhancing/team-building ideas and initiatives
Leading Creative teams to new business wins, working with BD leads and collaborating cross functionally to tell a cohesive, strategically sound, compelling story with best-in-class creative that brings it to life
Overseeing TV, print shoots and postproduction to ensure everything goes smoothly–this may mean delegating to reports, pulling in your ECD/CCO, or you attending personally
Fostering a motivated, satisfied team, creating a strong, healthy culture where people feel supported and challenged by the work they are doing
Mentoring reports–and ensuring that there’s a pyramid of mentorship so that every team member is learning and growing
Understanding EVERSANA INTOUCH processes, negotiating, troubleshooting, and solving for workflow challenges along with Account, PM, and other affiliate Creative leads. You can always escalate concerns to the ECD. They are there to help.
Qualification
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Required
12+ years of experience
A proven ability to produce strategic, business-building, brand-building, award-winning creative.
A proven ability to build and maintain client relationships.
A wide range of industry experience, including launches, label updates, etc.
Experience in HCP and DTC, DAOR and AOR with an emphasis on AOR expertise and experience
Acting as a creative and strategic leader.
Displaying strong presentation skills and the ability to persuade clients.
Ensuring creative excellence, proactively anticipating, and overcoming obstacles.
Reviewing briefs to ensure they have a clear, distinct + succinct story and insight.
Actively (vs passively) managing work. (This includes knowing the projects in the group and reviewing creative product to ensure the highest quality work.)
Displaying judgment to identify and lean into projects with high potential for 'pharma first' status, creative awards and industry buzz. Ensure you have the right talent-to-task to achieve the best possible results.
Balancing the need for team members to gain experience, while staffing it with individuals you know can produce the highest quality creative for our clients.
Proficiency in staffing teams, maximizing utilization, and balancing workloads to keep staff in a prime billability range. (Leveraging PMO/Account/multi-disciplinary partnerships for assistance.)
Adeptly managing difficult client challenges, delivering smart creative solutions.
Maintaining strong working relationships and communication with Account, Planning, and Subject Matter Expert (SME) teams.
Mastery of accessibility best practices and commitment to applying them to all work.
Championing DE+I.
Maintaining a staff of top-level industry talent for their title and role, achieved through savvy hiring, committing to timely feedback and a rigorous documentation process, and exiting below-average performers quickly.
Demonstrating strong business acumen including adherence to timesheet protocol across the group, adhering to aligned on/budgeted hours and OOPs.
Managing change, ensuring Creatives and other departments understand the benefits of the change and 'what's in it for them.'
Manage affiliate Creative Directors to think opportunistically, display leadership and support the Creative initiatives of the ECD; ensure you have industry-leading, A-list talent in the Creative Director roles.
Acting as an ambassador for a healthy creative culture and effectively communicating the vision for the group.
Projecting confidence and presenting strong creative and strategic vision, creating a positive impression with clients, internal teams, and cross-agency collaborators.
Demonstrating calmness and a solutions-oriented approach in the group.
Being a dynamic leader and presenter during client presentations and new business efforts.
Championing EVERSANA protocol, policies and values.
Driving a 'push-the-work' culture, where creative excellence is revered and striving for creative greatness is standard operating procedure.
Adopting and championing a 'good enough isn't good enough' mentality in the group, always pushing for better creative work.
Knowledge and awareness of award-winning work at the major awards shows–and a relentless drive to think opportunistically to produce award-winning work.
Staying apprised of industry trends and emerging technology.
Company
EVERSANA INTOUCH
EVERSANA INTOUCH is a commercial services platform that offers healthcare marketing services.
Funding
Current Stage
Late StageLeadership Team
Recent News
2024-04-17
2024-04-08
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