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Company

Posit PBC · 3 hours ago

VP, Growth Marketing

United States

Full-time

Remote

Director/Executive

10+ years exp

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ConsultingSoftware

Growth Opportunities

No H1B

U.S. Citizen Only

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Responsibilities

Growth marketing strategy and execution, developing and implementing a comprehensive plan that aligns with business objectives, fuels revenue growth, and drives a measurable impact across all stages of the customer journey.

Multi-channel campaigns, leading the creation and execution of integrated, data-driven campaigns that attract, engage, and convert target audiences at scale.

Account-Based Marketing (ABM), establishing and scaling personalized, high-touch marketing programs that deepen engagement with high-potential target accounts and optimize conversion rates across 1:1 and 1:few motions.

Field marketing programs, designing and overseeing regional events, trade shows, and our user conference to enhance brand presence and generate qualified leads in key locations.

Customer marketing initiatives, crafting and executing strategies focused on customer retention, expansion, and advocacy, leveraging insights to build meaningful engagement and loyalty.

Partner marketing efforts, cultivating and managing strategic co-marketing programs with technology partners and channel partners to extend our reach, increase lead generation, and amplify product value.

You will play a key role in cross-functional collaboration to ensure seamless alignment and effectiveness across Posit’s marketing, sales, product, and customer success efforts.

Collaborate closely with Sales to align growth marketing initiatives and campaigns with revenue targets, provide insights from campaigns and ABM efforts, develop lead-nurturing strategies, and refine account prioritization and segmentation.

Work with Customer Success to create integrated customer marketing campaigns from the ground up to support expansion and retention motions. Utilize feedback and insights from Customer Success to shape customer marketing programs and advocacy programs such as online peer reviews, customer references, and product advisory groups.

Engage with partner managers to design and execute co-marketing initiatives, working jointly on go-to-market strategies, content creation, and campaigns with both technology and channel partners.

Coordinate with field marketing and events teams to strategize and execute in-person events that complement broader growth campaigns, enhance regional presence, and drive customer and partner engagement.

Collaborate with creative and content teams to develop tailored content assets for campaigns, ABM initiatives, face-to-face events, and customer engagement, ensuring brand consistency and quality.

Partner with Product Marketing to ensure campaigns and messaging align with various personas within our ideal target accounts and reflect the latest product value proposition, benefits, and differentiators. Coordinate on product launches, positioning, and competitor analysis to optimize impact in growth initiatives.

Collaborate with Product Management on high-touch customer events, such as Product Advisory Groups, and understand and incorporate product roadmaps into marketing strategies, especially for campaigns targeting specific features or enhancements.

Partner with data analysts to track and analyze growth marketing metrics, gather insights for campaign optimization, and build predictive models that inform future strategies.

Work with the CMO, CEO, and other executives to align growth marketing initiatives with Posit’s strategic priorities, report on growth metrics, and secure buy-in for long-term investments in growth strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth marketing strategyMulti-channel campaignsAccount-Based Marketing (ABM)Data analysisB2B software marketingField marketing programsCustomer marketing initiativesPartner marketingTechnical knowledge in data scienceOpen-source software experienceProject managementMentoring teamsCollaboration skills

Required

10+ years in B2B software marketing, with at least 5 years in a growth-oriented leadership role

Experience in data science and/or open-source software

Proven track record in building and scaling successful ABM, field, and partner marketing programs that drive measurable revenue impact

Strong analytical skills with experience in using data to inform marketing strategy, measure campaign performance, and optimize program ROI

Strong operational and project management abilities, adept at leading cross-functional teams and handling complex initiatives.

Excellent communication and collaboration skills, with the ability to influence stakeholders across various functions.

Proven ability to build, lead, and mentor high-performance teams.

A data-driven mindset with a passion for continuous improvement, innovation, and scaling high-growth marketing efforts

Benefits

100% of medical, dental, and vision insurance premiums are covered for employees and their families! Fertility and gender-affirming healthcare is included in all of our plans.

Supplemental mental health and wellness benefits are available via Ginger even if you don’t opt in to our insurance plans, including Ginger for teen family members.

Posit's gender-neutral paid parental leave policy covers all new parents, including foster and adoptive parents.

All full-time employees are eligible for 401k enrollment starting on day one.

After six months of employment, Posit provides a substantial yearly match to employee 401K contributions.

An annual profit-sharing bonus for employees recognizes our team’s contributions to company performance across the year.

We are a 100% distributed team. You are also welcome to come into our Boston office.

We offer a $400 monthly reimbursement for coworking space rental if you prefer to work away from home.

Our Lifestyle Savings Account offers an initial deposit of $1800 and then an additional quarterly stipend of $375 to cover the costs of professional development, wellness, financial health, charitable giving, and remote work support.

We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.