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Company

Real Chemistry · 6 hours ago

VP, Influencer Growth Strategy

United States

Full-time

Remote

Director/Executive

$180K/yr - $235K/yr

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Health Care

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Responsibilities

Perform audit on existing capabilities (strategy, influencer, social, paid) and technology partners to inform recommendations

Develop new strategic approach and author client-facing materials & resources to be utilized by all team members

Evaluate current paid media process and provide actionable recommendations to optimize for growth

Evaluate current measurement & evaluation (M&E) process and output and provide actionable recommendations to optimize for growth

Understand and communicate Influencer best practices across paid and earned programs, including pricing, measurement, social strategy, paid media, and FTC guidelines.

Support all starpower account teams/business leads from an influencer/social strategy perspective to help ensure consistency in approach across the business

Collaborate with wider business to develop new/enhanced pitch decks and sales materials that clearly align starpower’s value proposition and best-in-class Influencer offering with current and prospective client needs.

Leverage experience and knowledge of social media and influencer strategy to pitch starpower agency capabilities and expertise with new clients.

Develop new business strategies, identifying key contacts and decision makers within target companies and fostering relationships with external stakeholders to unlock new clients for the agency.

Lead/participate in RFP process, working closely with internal teams to develop and deliver agency response

Proactively meet with starpower and Real Chemistry account teams to provide influencer and social lead ideas that can unlock new opportunities.

Educate clients/prospective clients about the value of working with Influencers (including billable Influencer 101 sessions)

Serve as a conduit between starpower, paid media and social media strategy functions to create a cohesive offering

Business development and revenue growth KPIs to be discussed and mutually agreed upon

Serve as a thought leader internally and externally on the topic of innovation in Influencer Marketing/Social Media

Development of monthly, quarterly and ad-hoc (as needed) thought leadership articles and “state of influencer marketing” newsletters relevant to all starpower verticals/clients (e.g., health, consumer, beauty, spirits)

Plan, coordinate, and execute starpower’s presence at industry-relevant events, panels, conferences, and festivals (e.g., Ad Week, PR Week, SXSW, Social Media Week, Cannes, etc.)

Understand key competitors and their business strategies.

Ideate and communicate the “What’s Next” in Influencer Marketing

Drive the innovation of starpower’s Influencer marketing offering thru the identification, evaluation, and development of new tools/technology

Qualification

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Influencer MarketingSocial Media StrategyBusiness DevelopmentPaid Media ProcessMeasurement & EvaluationHealthcare Industry KnowledgeProject ManagementRelationship Building

Required

Understand the entertainment and influencer media landscape, having a finger on the pulse of shifts and trends and how they apply to our business.

Existing network of contacts within wellness & CPG.

Accomplished communicator: you’re great on the phone, Zoom and in-person.

Highly motivated, bringing fresh ideas and improvements to processes to the table without being asked.

Strong commercial acumen and analytical skills, with deep knowledge in the entertainment and influencer marketing space.

Superior relationship building skills, with proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust.

The ability to effectively collaborate with multidisciplinary teams is a must.

Strong project management skills with impeccable attention to detail and timelines.

Ability to manage multiple projects at various stages, setting and achieving goals.

A confident and successful negotiator who can creatively develop new business ideas.

Experience of working with internal and external key decision makers.

Self-starter with a positive, can-do approach and solution orientated style.

Team player, supportive of colleagues and management to achieve team goals.

Passionate about the health and wellness space.