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Company

Real Chemistry · 2 hours ago

VP, Influencer Marketing Strategy

United States

Full-time

Remote

Director/Executive

$180K/yr - $235K/yr

10+ years exp

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Health Care

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Responsibilities

Work closely with business leaders at starpower to build our strategic output for brand partners

Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives

Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations

Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines

Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid.

Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement

Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing

Understand key competitors and their business strategies

Understand and provide thought leadership on Influencer and cultural trends

Identify and pitch new opportunities based on industry landscape to help drive organic client growth

Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables

Serve as a Trend-spotter in the healthcare Influence marketing space and participate in industry thought leadership and organization wide POVs (both proactive and reactive)

Identify Industry and client-issues and proactive serve up POVs to Clients in conjunction with multidisciplinary teams/agency partners

Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions

Attend regularly scheduled and sporadic client conference calls

Attend in-person meetings with clients and agency partners

Participate in planning sessions from ideation to tissue session to final presentation

Participate in business pitches, presentations to clients and prospective clients

Assist in the overall growth of the agency, including new business & networking

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Influencer marketingSocial media strategyIntegrated campaignsClient relationship buildingData-driven insightsPublic speakingInfluencer toolsProject managementTrend analysis

Required

10+ years of experience in a role with experience driving Influencer marketing

Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR

You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked

Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust

Demonstrated proficiency in social media, both personally and professionally

Strong and comfortable presenting to clients/public speaking

Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling

The ability to effectively collaborate with multidisciplinary teams a must

Strong project management skills with impeccable attention to detail

Experience with paid social media in support of influencer campaigns

Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe