RunPod · 1 day ago
VP, Marketing
United States
Full-time
Remote
Director/Executive
$200K/yr - $250K/yr
7+ years exp
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Responsibilities
Develop and Execute Marketing Strategy: Create and implement a comprehensive marketing strategy that aligns with company objectives, focusing on product-led growth (PLG) and positioning RunPod as the leader in serverless GPU and AI application development.
Product Marketing Leadership: Own the product marketing function, driving the go-to-market strategy for RunPod's offerings. Craft messaging, positioning, and campaigns that communicate the value of our products to both developers and enterprise customers.
Brand Building: Develop and elevate the RunPod brand, building a strong identity that resonates with our target users and positions us as thought leaders in the AI and GPU space. Ensure consistency in branding, design, and messaging across all channels.
Demand Generation: Lead demand generation efforts to drive awareness, customer acquisition, and growth. Oversee campaigns, nurture funnels, and marketing automation to convert PLG users into high-value business accounts.
Marketing Communications & Design: Oversee the marketing communications strategy, including content creation, PR, and social media. Lead design efforts to ensure visually appealing and cohesive branding across all touchpoints.
Collaboration with Product & DevRel: Work closely with the product and developer relations teams to build a passionate user base, craft an opinionated stance on AI development, and drive community engagement.
Budget Ownership & Growth Team Collaboration: Establish and manage the marketing budget in collaboration with the CRO. Work alongside the growth team to set budget priorities and performance metrics, ensuring the highest ROI on marketing spend.
Upmarket Positioning: Strategically position RunPod to target enterprise-level customers and help bridge the gap between developer adoption and enterprise contracts. Collaborate with sales to qualify business accounts and support the sales organization with marketing-qualified leads (MQLs).
Build a World-Class Marketing Function: As the first marketing hire, you will be responsible for building the marketing function from the ground up. This includes hiring and developing a high-performing marketing team over time.
Qualification
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Required
7+ years of experience in marketing leadership roles, ideally within the SaaS, tech, or developer tooling industries.
Proven track record of building and scaling marketing functions, including product marketing, branding, and demand generation.
Deep understanding of product-led growth (PLG) strategies and experience marketing to developers and technical users.
Strong expertise in driving demand generation and creating customer acquisition funnels that convert high-intent users into qualified business leads.
Experience working with cross-functional teams, including product, sales, and developer relations, to drive alignment and achieve company objectives.
Exceptional communication skills, with the ability to craft compelling messaging for both technical and business audiences.
Hands-on experience in managing marketing budgets and optimizing spend to maximize growth and ROI.
Ability to operate in a fast-paced, dynamic environment and take ownership of key strategic initiatives.
Successful completion of a background check.
Benefits
Stock options
The flexibility of remote work with an inclusive, collaborative team.
An opportunity to grow with a company that values innovation and user-centric design.
Generous vacation policy to ensure work-life harmony and well-being.
Company
RunPod
RunPod is a cloud platform designed for GPUs, enabling developers to deploy customized full-stack AI applications.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$22M2024-05-08Seed· $20M
2023-03-30Pre Seed· $2M
Leadership Team
Zhen Lu
Co-Founder and CEO
P
Pardeep Singh
CTO and Co-Founder
Recent News
EIN Presswire
2024-10-31
Company data provided by crunchbase
