Eventbrite · 20 hours ago

VP, Product Marketing

United States

Full-time

Remote

Director/Executive

$216K/yr - $388K/yr

12+ years exp

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AssociationEvent Management

Comp. & Benefits

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Responsibilities

Work closely with UXR, Market Research, and Product to identify core customer segments and the key jobs to be done, unmet needs, and decision-making process for each segment

Craft a robust learning agenda in partnership with research and analytics teams to stay on top of emerging trends

Translate this understanding of customer segments into clear value props, messaging, and marketing claims that communicate our value

Drive full-funnel go-to-market planning - including brand, content, product experience, PR, paid media, brand, and customer marketing - to meet commerce and adoption KPIs

Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement

Gather qualitative and quantitative insights by talking regularly to customers and working with our research and customer-facing teams

Develop a perspective on the market and present compelling business cases to drive prioritization of key investments to support business and customer goals

Qualification

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Product MarketingGo-to-Market StrategyData AnalysisCustomer InsightsB2C MarketingB2B MarketingTeam ManagementMarket ResearchMessaging StrategyE-commerceUser Journey OptimizationP&L ManagementProject Management

Required

At least 12 years of Marketing experience that include any combination of new product development, product marketing, business strategy, leading GTMs and/or leadership roles.

Bachelor's Degree required.

Demonstrated success with driving product-led growth, especially in-product messaging and optimizing user journeys for conversion.

Highly data-driven with strength in deriving actionable insights from data and research.

Biased towards action with ability to flex between big strategic decisions and building tactical work plans.

Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers.

Strong writing skills and demonstrated understanding of messaging strategy.

Energized by collaborative work; attacks big problems with big ideas and without ego.

Ability to manage multiple projects at one time, prioritizing and organizing effectively.

Experience managing and building teams.

Marketplace experience and managing multiple audience segments.

Can do attitude, curiosity and GM mindset ideally with P&L and/or driving revenue experience.