75 applicants

Company

NextGen Healthcare · 12 hours ago

VP, Product Marketing

Remote GA

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Define and implement comprehensive go-to-market strategies for new products and features, working cross-functionally with product management, sales, and marketing teams.

Conduct ongoing market research to understand industry trends, competitive landscape, and customer needs; use insights to inform product development and positioning.

Develop clear, differentiated product positioning and messaging that resonates with healthcare providers, administrators, and other stakeholders.

Collaborate with sales leadership to create tools, presentations, and training materials that enable the sales team to effectively communicate product value and close deals.

Leverage data to identify key customer segments and their unique needs; develop strategies to increase engagement and retention within each segment.

Work closely with customers and strategic partners to gain insights, develop testimonials, and gather case studies that highlight product impact and value.

Represent [Company Name] at industry conferences, webinars, and through publications to build brand credibility and thought leadership in healthcare software.

Build, mentor, and lead a high-performing product marketing team, fostering a collaborative culture and encouraging innovation.

Establish KPIs to measure the success of product marketing initiatives, regularly assessing and optimizing strategies to maximize ROI and market impact.

Understanding of the healthcare information technology market and the future needs of healthcare organizations.

The candidate must understand what competitive solutions are in the market today and the associated price points of the solutions.

Prepare the sales team to compete for client and prospect business.

Perform other duties that support the overall objective of the position.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Go-to-Market StrategyMarket ResearchProduct PositioningHealthcare ExperienceSales EnablementCompetitive IntelligenceData Analytics

Required

Bachelor’s degree in marketing, Business, or a related field; MBA or relevant advanced degree preferred.

10+ years of experience in product marketing, with at least 5 years in a leadership role, ideally within healthcare, SaaS, or technology sectors.

Proven expertise in developing go-to-market strategies and executing product launches.

Strong understanding of healthcare software and/or healthcare systems, patient engagement solutions, and the regulatory environment in healthcare technology.

Strong data analytics and research skills to drive informed decisions and optimize campaigns.

Excellent leadership, communication, and presentation skills.

Ability to translate technical features into compelling, benefit-focused messaging.

Ability to align product marketing with long-term business goals and foster collaboration across departments to achieve objectives.

Preferred

MBA or relevant advanced degree.

Company

NextGen Healthcare

Glassdoor

2.9

NextGen Healthcare offers a range of software, services, and analytics solutions to medical and dental group practices. It is a sub-organization of Quality Systems.

Founded in 1974

Irvine, California, USA

1,001-5,000 employees