34 applicants

Company

OneStream Software · 13 hours ago

VP, Product Marketing

United States

Full-time

Remote

Director/Executive

$210K/yr - $280K/yr

10+ years exp

Maximize your interview chances

Information TechnologySoftware

Growth Opportunities

No H1B

Insider Connection @OneStream Software

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Partner with Product Management to inform product roadmap priorities, derive key value levers that resonate with market needs, and align with marketing and sales strategies, ensuring market readiness and impact.

Develop and refine compelling and differentiated positioning for the OneStream platform and solutions that stands out in a crowded market, resonates with target audience needs, capitalizes on market trends, and highlights key benefits and differentiating features versus the competition.

Clearly articulate the value proposition and ROI for customers across key personas, including CFOs, Controllers, and FP&A teams, and execute that messaging across the marketing funnel.

Work collaboratively with sales, sales operations, commercialization, and enablement teams to design and execute go-to-market (GTM) strategies for new solution launches, enhancements, and market expansions.

Enable Sales and Customer Success teams with the tools, training, and collateral needed to drive adoption and retention.

Lead efforts to gather and analyze market trends, win-loss analysis, customer feedback, and competitive insights to inform product marketing strategies and develop differentiated product positioning that delivers measurable win results and competitive advantage in the marketplace.

Develop battle cards, competitive analyses, and win/loss reports to empower Sales and Product teams to outmaneuver competitors.

Develop targeted marketing strategies and campaigns for key industries and verticals – including Manufacturing, Retail, Banking, Public Sector, and commercial/mid-market segments -- emphasizing the unique benefits of the OneStream platform and solutions in each segment.

Collaborate with industry experts to produce high-impact industry content, such as whitepapers, webinars, case studies, and thought leadership articles to build OneStream reputation and differentiated value in key verticals and segments.

Partner with Brand, Strategic Communications, Demand Generation and Digital Marketing teams to inform and align corporate positioning and develop campaigns that generate awareness, drive leads, and accelerate the sales pipeline for OneStream solutions.

Ensure consistent, value-based product messaging across all marketing channels and campaigns.

Build and lead a high-performing Product Marketing team with deep domain expertise in Finance, Planning, key verticals, competitive analysis, and sales enablement.

Foster a culture of outcome-focused collaboration, innovation, and data-driven decision-making.

Define and monitor key performance indicators (KPIs) to measure and continually improve the success of product marketing initiatives, including market penetration, lead conversion, and customer acquisition metrics.

Continuously optimize strategies and execution based on performance data and market dynamics.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingFinancial SoftwareGo-to-Market StrategiesCompetitive IntelligenceSaaSMarket AnalysisCRM ToolsMarketing AutomationAnalytics ToolsOneStreamHyperion Financial ManagementHyperion PlanningSAPAnaplanPlanfulAdaptive InsightsMessaging FrameworksFinancial PlanningBudgetingForecasting

Required

Bachelor’s degree in Marketing, Business, or a related field.

10+ years of marketing experience, with 5+ years in senior Product Marketing leadership roles in Financial Software, SaaS, or CPM industries.

Proven success in leading GTM strategies and product positioning for complex, enterprise software solutions.

Deep knowledge of the market space, including financial planning, budgeting, forecasting, and analytics tools such as but not limited to: OneStream, Hyperion Financial Management (HFM), Hyperion Planning, SAP, Anaplan, Planful, Adaptive, etc.

Expertise in crafting compelling messaging and storytelling tailored to financial leaders and decision-makers.

Strong leadership skills with a track record of building and managing high-performing teams.

Proficiency with modern marketing tools and platforms, including CRM, marketing automation, and analytics tools (e.g., Salesforce, HubSpot, Marketo).