200+ applicants

Company

Posit PBC · 2 days ago

VP, Product Marketing

United States

Full-time

Remote

Director/Executive

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ConsultingSoftware

Growth Opportunities

No H1B

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Responsibilities

Build Product Marketing: Create a team committed to supporting our growth in the market where we already serve thousands of customers globally across major verticals such as Life Sciences, Healthcare, Finance, Banking, Insurance, and Public Sector.

Develop Product Positioning & Messaging: Define and refine product positioning that differentiates our solutions in the data analytics and data science space. Craft messaging that resonates with our target audiences across our top industry segments.

Lead GTM Strategy & Execution: Align with Sales, Marketing, and Product Management to expand awareness through clear positioning and support pipeline growth. Gain insights and drive improvements on how positioning, messaging, segmentation, and enablement impact marketing and sales performance, measured by win rates, deal cycle time, and average deal size.

Drive Awareness, Adoption, and Excitement of Posit’s 'Code First' & 'Open Source' Approach: Help foster and empower a community of data scientists, analysts, and developers to adopt our tools and solve some of their most challenging problems with cutting edge advanced analytics and machine learning solutions.

Support Sales Enablement: Create and deliver content and training to empower the Marketing, Sales, Customer Success, and Partner teams with effective tools, resources, and value-based narratives that enable them to engage prospects and customers more effectively.

Create Compelling Content: Lead the development of high-quality marketing assets, including white papers, case studies, demo videos, blogs, and more to engage target personas and support the buyer's journey.

Lead Competitive Intelligence: Conduct market research and analysis to understand evolving trends, the competitive landscape, and customer needs. Help channel these insights to guide product and marketing strategies, ensuring we address customer challenges effectively.

Collaborate Cross-Functionally: Act as a bridge between Product, Marketing, Sales, and Customer Success teams, ensuring alignment and clear communication across all functions.

Drive Operational Excellence: Set team strategy, budget, hiring plans, goals, and KPIs to build and measure team performance.

Lead with Clarity: Build, mentor, and manage a high-performing Product Marketing team, fostering collaboration, innovation and a culture of continuous improvement.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-market strategyData analyticsData scienceOpen-source softwareB2B software marketingCompetitive analysisSales enablementCross-functional collaborationSolution sellingProject management

Required

Demonstrable track record in Product Marketing, with experience in driving growth for B2B software.

Successful history of leading product launches and executing go-to-market (GTM) strategies that drive revenue.

Skilled in solution selling, storytelling, and articulating how products address real-world challenges for both technical and business audiences.

Strong operational and project management abilities, adept at leading cross-functional teams and handling complex initiatives.

Excellent communication and collaboration skills, with the ability to influence stakeholders across various functions.

Proven ability to build, lead, and mentor high-performance teams.

Preferred

Background in marketing products for data analytics, data science, data management, or business intelligence (highly desirable).

Experience with open-source software and/or developer tools (highly desirable).

Expertise in GTM strategies, particularly with technology and implementation partners (highly desirable).

Benefits

100% of medical, dental, and vision insurance premiums are covered for employees and their families! Fertility and gender-affirming healthcare is included in all of our plans.

Supplemental mental health and wellness benefits are available via Ginger even if you don’t opt in to our insurance plans, including Ginger for teen family members.

Posit's gender-neutral paid parental leave policy covers all new parents, including foster and adoptive parents.

All full-time employees are eligible for 401k enrollment starting on day one.

After six months of employment, Posit provides a substantial yearly match to employee 401K contributions.

An annual profit-sharing bonus for employees recognizes our team’s contributions to company performance across the year.

We are a 100% distributed team. You are also welcome to come into our Boston office.

We offer a $400 monthly reimbursement for coworking space rental if you prefer to work away from home.

Our Lifestyle Savings Account offers an initial deposit of $1800 and then an additional quarterly stipend of $375 to cover the costs of professional development, wellness, financial health, charitable giving, and remote work support.

We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.