Justworks · 2 days ago

VP, Growth Marketing

New York, NY

Full-time

Hybrid

Executive

$285K/yr - $325K/yr

15+ years exp

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B2BBookkeeping and Payroll

Insider Connection @Justworks

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and implement a comprehensive growth marketing strategy integrating field marketing, paid media, events, performance marketing, website optimization, and lifecycle marketing.

Lead and expand a team of high-performing marketers, fostering a culture of creativity, collaboration, and accountability.

Develop and execute field marketing strategies to increase brand visibility and engagement through local events, workshops, and trade shows.

Oversee all paid performance media investments including paid search, paid social, programmatic display, and affiliate marketing.

Own the company website experience for optimizing traffic in the funnel as it pertains to user experience, lead capture, converting prospects to leads, and SEO growth.

Develop and implement lifecycle marketing strategies to enhance customer retention and maximize customer lifetime value.

Utilize analytics to monitor, adjust, and report on the performance of marketing initiatives, translating data into actionable growth strategies.

Manage the marketing budget effectively, ensuring optimal allocation of resources across all growth marketing channels.

Work closely with sales, product, ops, and customer service teams to align marketing strategies with company goals and customer needs, identifying cross and upselling opportunities to drive growth.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingDigital MarketingField MarketingLifecycle MarketingB2BB2B2CPayrollFinanceScaling Business GrowthData InterpretationInnovative Marketing StrategiesMarketing TrendsMarketing TechnologiesProblem-SolvingLeadershipCommunicationInterpersonalSQLTableau

Required

Minimum of 15 years of experience in marketing with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital, field, and lifecycle marketing (B2B / B2B2C preferred, payroll or finance a plus)

Proven track record of scaling business growth through innovative marketing strategies

Strong leadership skills with the ability to drive a team towards high performance and excellence

Excellent analytical skills with an ability to interpret extensive data to make actionable decisions

Outstanding communication and interpersonal skills, capable of fostering strong relationships both internally and externally

Deep understanding of the latest marketing trends and technologies, including digital marketing tools and platforms

Experienced working in a fast-paced, startup environment

Possess strong leadership and management skills