Leggett & Platt · 4 hours ago

VP Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

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Responsibilities

Develop and implement comprehensive sales channel marketing strategies to increase product awareness and market share.

Collaborate with sales, product development to align marketing strategies with business goals and seasonality trends of the market, ensuring cohesive and impactful product launches.

Conduct consumer research to support company initiatives and product development direction.

Analyze marketing trends, emerging technologies, and competitors to identify opportunities and threats.

Manage the marketing budget, including ad spend and sponsorship of trade events to ensure all marketing activities are cost-effective and generate return.

Utilize data and performance analytics such as conversion rates, customer acquisition cost, and return on ad spend to measure the effectiveness of marketing campaigns and adjust campaign performance and strategies as needed.

Build and maintain relationships with media outlets, industry influencers, and key stakeholders.

Create and oversee the production of marketing materials, including digital content, print materials, and advertisements.

Lead the development and execution of digital marketing initiatives, including SEO/SEM, email marketing, online advertising, and social media, leveraging influencers and ambassadors to build community.

Ensure consistent messaging across all marketing channels and materials, including company website.

Qualification

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Marketing StrategyDigital MarketingData AnalysisSocial MediaContent MarketingConsumer ResearchSEO/SEMEmail MarketingOnline AdvertisingProject ManagementMaster’s Degree