Centric Software · 2 days ago

VP of Marketing | Product & Vertical | Canada or Europe

United States

Full-time

Remote

Director/Executive

10+ years exp

Maximize your interview chances

FashionFast-Moving Consumer Goods

Insider Connection @Centric Software

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead the development of the product/vertical marketing strategy and methodology for this newly formed team.

Create and maintain the value proposition, key messages, and foundational assets, evolving them in line with product advancements.

Develop and manage solution-based marketing and sales enablement assets.

Maintain a strong customer focus, creating use cases, and testimonials, and staying closely attuned to market demands.

Represent the company at webinars and key events, advocating for our solutions and brand.

Conduct competitive and market research to inform strategy.

Collaborate with all sales teams, including CST, strategic accounts, and enterprise teams.

Share market and customer insights with R&D, product teams, and the broader marketing organization.

Act as the primary point of contact for tech analysts, fostering relationships and proactively engaging with new analysts as our solution scope expands.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingPLMCross-functional Team ManagementRetail PlanningAI SolutionsCompetitive Market IntelligenceB2B SaaSDigital EcosystemsAdvanced AnalyticsMarket ResearchMentoring SkillsCustomer Focus