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Company

GatedTalent - Connecting Top Executive Search Firms And Executives · 7 hours ago

VP of Marketing – REMOTE

Ohio, United States

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Develop and implement a comprehensive marketing strategy that aligns with our business goals and enhances our market position in XDR, MDR, and Managed Security Services.

Conduct in-depth market research to identify trends, customer needs, and competitive landscape, using insights to inform marketing tactics and product development.

Oversee the development and execution of brand messaging, positioning, and awareness campaigns to strengthen our identity in the cybersecurity sector.

Create and manage a content marketing strategy that includes white papers, case studies, blogs, webinars, and other thought leadership materials to establish authority and drive engagement.

Lead digital marketing initiatives, including SEO, SEM, social media, and email campaigns, to increase online visibility and lead generation.

Collaborate with the sales team to create effective sales tools, collateral, and training programs that empower them to communicate our value proposition effectively.

Cultivate and manage relationships with key industry partners, analysts, and media to enhance our market presence and drive strategic collaborations.

Build and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.

Establish KPIs and metrics to track the effectiveness of marketing initiatives and adjust strategies as needed based on performance data.

Qualification

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Cybersecurity expertiseMarketing strategy developmentDigital marketing toolsData-driven decision makingMarket analysisContent strategySales enablementPartnership development

Required

Bachelor’s degree in marketing, Business, or a related field; MBA preferred.

10+ years of experience in marketing leadership roles, with a focus on cybersecurity, XDR, MDR, or Managed Security Services.

Proven track record of developing and executing successful marketing strategies that drive business growth.

Strong understanding of the cybersecurity landscape, customer pain points, and competitive dynamics.

Exceptional communication and interpersonal skills, with the ability to influence and inspire across all levels of the organization.

Experience with digital marketing tools and analytics platforms.

Strong analytical skills with a data-driven approach to decision-making.

Preferred

MBA preferred.

Company

GatedTalent - Connecting Top Executive Search Firms And Executives

GatedTalent was established in 2017 in response to the need for a secure and sophisticated tool to allow individual executives to share information privately with executive recruiters while supporting GDPR compliancy.

Founded in 2017

Basingstoke, Hampshire, GBR

51-200 employees