Unifyed · 22 hours ago

VP of Marketing (Remote, Higher Education Market, SaaS) NEW!

United States

Full-time

Remote

Director/Executive

10+ years exp

Maximize your interview chances

AppsEducation

Hiring Manager

Anjli Jain

Insider Connection @Unifyed

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and implement a cohesive marketing plan to increase brand awareness

Set current and long-term goals for internal teams

Design and review the Marketing department’s budget

Monitor all marketing campaigns and improve them when necessary

Prioritize marketing projects and allocate resources accordingly

Prepare regular reports and presentations on marketing metrics for the board.

Conduct market analysis to identify challenges and opportunities for growth

Provide guidance and ideas to organize effective marketing events

Forecast hiring needs for the Marketing department

Participate in the quarterly and annual planning of the company’s objectives

Track competitors’ activities

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing strategyDigital marketingSEOProject managementCRM softwareGoogle AdWordsWeb analyticsMarket analysisHigher education market experienceBSc in Marketing

Required

10 years of well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying market trends.

Demonstrable experience designing and implementing successful marketing campaigns

Solid knowledge of SEO, web analytics, and Google AdWords

Experience with CRM software and digital marketing tools and techniques

Higher education market experience

Strong leadership skills

Excellent communications skills

Strong analytical and project management skills

Strategic mindset, with ability to make difficult decisions

BSc degree in Marketing, Communications