Liquibase · 21 hours ago

VP of Marketing (Remote, US-based)

Austin, TX

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Develop and execute the overall marketing strategy to support business growth and brand awareness

Oversee all marketing functions, including Demand Generation, Marketing Operations, Content Creation, Digital Marketing and Product Marketing

Lead, mentor and grow a team of marketing professionals, fostering a collaboration and innovative culture

Drive demand generation initiatives to ensure a strong pipeline of qualified leads

Optimize marketing operations to improve efficiency, performance tracking and ROI

Created compelling data-driven content that resonates with the target audience and supports thought leadership

Align marketing strategies with sales and product teams to ensure cohesive messaging and go-to-market execution

Monitor market trends and competitive activity to identify new opportunities and stay ahead of the competition

Set KPI's, measure performance and report on the effectiveness of marketing programs and campaigns

Manage the marketing budget, ensuring optimal allocation of resources

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyDemand GenerationMarketing OperationsContent StrategyHubSpotBusiness AcumenTeam ManagementDigital MarketingProduct MarketingKPI SettingMarket Trends Analysis