Rarible · 4 hours ago
VP of Marketing
United States
Full-time
Remote
Director/Executive
$200K/yr - $300K/yr
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Responsibilities
• + Strategic Vision & Leadership : Develop and execute a long-term marketing strategy that aligns with Rarible’s vision and growth objectives, integrating B2C and B2B efforts for a unified brand presence.
+ Brand & Growth Marketing : Define and elevate Rarible’s brand identity, creating a compelling narrative and positioning to engage diverse audiences, including developers, creators, collectors, and enterprise clients.
+ Team Development : Build and manage a high-performing marketing team across digital marketing, product marketing, and demand generation. Foster collaboration with our existing social media, partnership, communications, and content teams.
+ Community Engagement : Lead partnerships with influencers and content creators to produce high-quality, engaging, and educational content that strengthens Rarible’s footprint in the Web3 ecosystem.
+ Public Relations : Oversee PR efforts, securing strategic opportunities at industry events, conferences, and in media to enhance Rarible’s visibility and thought leadership.
+ Campaigns & Activations : Craft targeted campaigns that boost customer engagement and retention, driving growth for both B2C and B2B platforms.
+ Partnership Cultivation : Leverage relationships and networks within the crypto and NFT communities to keep Rarible at the forefront of the Web3 conversation.
Qualification
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Required
Proven experience as a senior marketing leader, with a track record of driving revenue growth and scaling marketing efforts across various channels.
Expertise in brand, growth, and product marketing, capable of balancing long-term brand-building with short-term growth initiatives.
Web3, NFT, or blockchain experience is a major plus, with a quick understanding of industry dynamics and trends.
Exceptional storytelling skills, able to craft messages that resonate across B2B and B2C audiences.
Successful leadership in cross-functional teams, fostering collaboration between marketing, product, and sales.
Strong content management experience, able to oversee a diverse content pipeline across multiple platforms.
Extensive network within Web3, leveraging relationships to foster partnerships and media presence.
Confident public speaker, comfortable representing Rarible at events, panels, and conferences.
Benefits
Unlimited paid days off policy to prioritize your own rest and relaxation.
Stock options and RARI Token grants, empowering you to be a part of our success story.
Access to top-notch hardware and software tailored to your role's requirements.
Healthcare perks for US employees provided by Sequoia
Company
Rarible
Rarible is a community-centric NFT marketplace and infrastructure provider
Founded in 2020
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$15.95MKey Investors
1kxCoinFund
2021-06-23Series A· $14.2M
2021-02-03Seed· $1.75M
2020-09-08Pre Seed· Undisclosed
Leadership Team
Alexei Falin
CEO & Co-founder
Masha Vyazemskaya
VP of Communications
Recent News
rocknblock.io
2024-10-28
Company data provided by crunchbase
