TopDog Law · 2 days ago
VP of Performance Marketing
United States
Full-time
Remote
Director/Executive
10+ years exp
Maximize your interview chancesMarketing & Advertising
Hiring Manager
Shawna (Rubeck) Lake, SPHR, SHRM-SCP
Insider Connection @TopDog Law
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Responsibilities
Own the Playbook: Lead the strategy, execution, and optimization of Meta campaigns, ensuring maximum ROI and achieving cost-per-acquisition (CPA) targets.
Scale Big: Drive $30MM+ in annual ad spend across multiple states, legal case types, and platforms, including Google, TikTok, and YouTube.
Optimize Performance: Analyze campaign performance, conduct A/B testing, and use advanced tools like Meta Ads Manager and Conversion API (CAPI) to refine targeting and bidding strategies.
Shape the Funnel: Work closely with the executive team to optimize the client acquisition funnel and improve lead conversion rates.
Innovate Continuously: Identify and test new ad formats, tools, and audience segments to stay ahead of industry trends.
Be Hands-On: While this is a strategic role, you’ll also dive into campaign details, ensuring excellence at every level.
Qualification
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Required
10+ years in performance marketing with a proven track record of managing high-budget campaigns, specifically on Meta platforms.
Deep knowledge of Meta Ads Manager, audience segmentation, A/B testing, and scaling campaigns.
Strong analytical skills with a focus on interpreting campaign metrics (CPA, ROAS, CTR) and using data to drive decisions.
Someone who thrives in a high-growth environment and isn’t afraid to take the lead in making big decisions.
A mix of strategic thinking and hands-on execution. You can dream big and then roll up your sleeves to make it happen.
Current or recent IN-HOUSE Meta ad budget responsibilities.
The ideal candidate is in-house, spending $1M monthly on Meta ads with a CAC of $100 or more (not aggregate in an agency setting).
Preferred
Familiarity with other platforms like Google Ads, TikTok, and YouTube.
Company
TopDog Law
TopDog Law is a leading case acquisition and plaintiff intake platform for the top single event law firms in the US.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alicia M. Kramer
Chief People Officer
Chris Collins, CPA, JD
Chief Revenue Officer (CRO)
Company data provided by crunchbase
