100 applicants

Company

BHG Financial · 4 hours ago

Web Analytics & Optimization Lead

United States, Remote

Full-time

Remote

Senior Level, Lead/Staff

5+ years exp

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FinanceFinancial Services

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Develop and implement web analytics strategies to measure traffic, conversion, and engagement metrics.

Conduct A/B testing and multivariate testing to optimize user experience and increase conversions.

Analyze user behavior data to identify trends, insights, and opportunities for website improvements.

Create and automate reporting processes to communicate performance metrics and insights to stakeholders.

Collaborate with marketing, product, and design teams to align analytics initiatives with business objectives.

Monitor and evaluate the effectiveness of digital marketing campaigns using analytics tools.

Stay updated with industry trends and best practices in web analytics and optimization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Web AnalyticsAdobe AnalyticsGoogle AnalyticsA/B TestingData AnalysisReporting AutomationDigital MarketingAdobe TargetFinancial Industry Experience

Required

Bachelor's degree in Marketing, Analytics, Business, or a related field.

Minimum of 5 years of experience in web analytics, digital marketing, or a related field.

Proficiency in Adobe Analytics and Google Analytics

Strong understanding of A/B testing methodologies and tools.

Excellent analytical and problem-solving skills with a proven ability to derive insights from complex datasets.

Comfortable communicating KPIs and test results to stakeholders and executive leadership.

Preferred

Specific experience with Adobe Analytics and Adobe Target is a plus

Experience in the financial industry is a plus

Company

BHG Financial

Glassdoor

4.1

BHG Financial creates financial solutions for business executives, consumers, and financial institutions.

Founded in 2001

Fort Lauderdale, Florida, USA

1001-5000 employees

https://bhgfinancial.com

H1B Sponsorship

BHG Financial has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (16)

2022 (43)

2021 (35)

2020 (16)