LHH ยท 9 hours ago
Marketing Content Specialist
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Responsibilities
Website Content Optimization: Review and assess web pages to improve SEO and content performance. Collaborate with subject matter experts and SEO agencies to implement recommendations.
Content Creation & Development: Write and edit fresh, engaging content for web pages, including landing pages for campaigns and event-specific pages. Work with internal and client teams to gather ideas and information.
SEO & Digital Marketing Collaboration: Ensure content is aligned with digital marketing strategies, incorporating SEO best practices to enhance visibility.
Web Analytics: Use tools like Google Analytics to track website performance, analyze user behavior, and suggest improvements to enhance user experience and drive lead generation.
Quality Assurance: Proofread and edit website content to ensure accuracy and consistency before publishing.
Client Interaction: Communicate regularly with clients and agency partners to gather feedback, share performance insights, and suggest improvements.
Campaign Support: Collaborate on the development and optimization of landing pages for marketing campaigns and events, ensuring they align with overall objectives and key messaging.
Qualification
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Required
5+ years of marketing experience
Bachelor's Degree
Strong experience in content writing and editing, particularly for websites.
Solid understanding of SEO principles and how they apply to web content.
Familiarity with web analytics tools, such as Google Analytics, and ability to interpret data to make actionable recommendations.
Ability to communicate effectively with senior client stakeholders and agency partners.
Collaborative team player with a strong client-service mindset.
Detail-oriented with excellent proofreading and editing skills.
Preferred
Experience creating web pages or content for digital marketing campaigns is a plus.